Critical Issues in Cross-Cultural Communications, Nov 27,Pearl Cohen-SaronaTower

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Offices of Pearl Cohen Zedek Latzer Baratz

Sarona Tower, 121 Menachem Begin Rd., 53rd floor · Tel Aviv-Yafo

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Critical Issues in Cross-Cultural Communications, Pearl Cohen-Sarona Tower, Nov 27


!!! CHANGE OF VENUE !!! NEW VENUE: Pearl Cohen, Sarona Tower --- Please see changes in start and end times and IMPORTANT Notes below. Due to shortened event time, it is important to arrive ON TIME by 6 PM.

Hi, Everyone,

We are very happy to invite you to our upcoming event – “Critical Issues in Cross-Cultural Communications” – which will be held on Monday, November 27th, 6-7:45 PM, at the Offices of Pearl Cohen, Sarona Tower, 121 Menachem Begin Rd., Tel Aviv, 53rd Floor.

Due to shortened event time, please arrive by 6 PM.

Note 1: Paid parking is available in the building. Please use WAZE so that you don't miss the entrance, which is off the main road. It may say Menachem Begin 125 instead of 121. Please leave time for errors.

Note 2: You will need to leave an ID at the Reception Desk in the lobby of the building, so please leave time for this.

Note 3: You will need to key '53' into the elevator keypad.

Culturally-correct or incorrect communications often determine a startup's gaining or losing important opportunities. This event will provide you with essential information regarding the delivery of your messages in a culturally-correct manner. Topics to be discussed include oral, written, and body-language communications across the cultural divide – including how to improve your chances of success and avoid blunders that may be irreversible.

3 Presentations

- Understanding US Business Culture – Arona Maskil

- Marketing Yourself Effectively to a Global Audience – Orly Ashuach

- Fatal Errors to Avoid When Corresponding with English Speakers – Ilana Barda

Short Bios

Arona Maskil is a Cross-Cultural consultant, specializing in global business culture and Cultural Intelligence (CQ) training for individuals and organizations. (

Orly Ashuach is a Business & Entrepreneurship expert for multifaceted global and international organizations with 20 years in management, marketing, sales and business development for the international market.

Ilana Barda is a Business English expert with over twenty-five years’ international teaching and training experience. She works with business professionals interested in upgrading their English communication skills.


18:00 - 18:15 Reception/Networking

18:15 - 19:50 Presentations

19:50 - 8:30 Q&A + Networking

See you all on the 27th of November for this important event!