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Technological advancements and innovations in hardware, especially in the software space, are causing organizations to rethink their product/service design and development processes in order to move faster. However, these agile methodologies tend to focus on integrating working software in a short time scale within the product/service and not always prioritize user experience and usability. It is well documented that a User Centered Design (UCD) process places the user at the center of product/service design and development, thereby resulting in usable products that meet, or even exceed, users' needs and goals. Our speakers, Tonya Chouinard and Sasanka Prabhala, will demonstrate how to integrate UCD and agile to achieve a holistic product design and development methodology. Tonya and Sasanka will also share methods from their UX Toolkit, through the lens of a case study from the aviation domain. You'll come away with ideas and techniques on how UCD and agile can work together to achieve optimal results for your end users. AGENDA 6:00-6:20: Networking and refreshments, provided by our sponsor, TEKsystems 6:20-7:20: Presentation 7:20-7:30: Q&A ABOUT OUR PRESENTERS Dr. Sasanka Prabhala drives user experience vision, strategy, and applies user experience methodologies including ethnographic research, interaction design, and usability analysis to bring new products and services to market. He is an expert on bridging the gap between the users and the technology and regularly speaks at conferences sharing consumer centric insights. He is a recipient of the Affiliate Society Council of Dayton Outstanding Engineers & Scientists Award and a patent for consumer electronics innovation. He also co-edited a book titled “Transforming Ethnography: User Experience Methods and Practices”. He currently works at GE Aviation leading the research and design direction of customer facing application and services. Prior to this, he worked at Wright State University and Intel Corporation. Tonya Chouinard has a natural curiosity for understanding human behavior and exploring ways to improve experiences. This curiosity led her to earn a M.S. in Human Factors Psychology from Wright State University. She led many high-profile international research projects at LexisNexis, and was also a UX researcher at Hobsons. She has been part of teams that have won SIIA CODiE Awards and LexisNexis CEO Innovation Awards. She currently works at GE Aviation leading research efforts that are driving enterprise level strategy and design for a major engineering platform. ABOUT OUR SPONSOR TEKsystems Digital and Creative Services supports strategic marketing initiatives for clients ranging from boutique agencies to Fortune 500 companies by supplying skilled design, development, functional and technical resources. A division of TEKsystems, a $3.7 Billion global IT staffing, talent management and services leader, TEKsystems Digital and Creative Services thrives at the intersection of technology and marketing. We offer the focus of a specialized niche firm while providing the experience, scalability, depth and reach of a global partner.