We are stoked to announce that Paolo Malabuyo, Director of Design, Netflix is coming to town to give his amazing talk on A/B testing from a designer's perspective. This was one of our favourite talks at Interaction 17. You absolutely can't miss this!
A/B Testing is often misunderstood and feared by designers. How can you replace my training & judgment with cold, heartless data? We often fear what we don't know and understand.
Hear how one designer heard about A/B Testing, learned about it, did it, and learned to stop worrying and love it. Walk through the theory and see it in practice with specific real-world examples from Netflix's product experience.
Paolo Malabuyo is a veteran practitioner of branded user experience design and creative management. He is currently a Director of Design at Netflix where he’s joined a great team of innovative designers responsible for the user experience of the world’s leading internet TV network. Wisely, they aren’t giving him the launch codes for House of Cards.
He is also an adjunct professor at Carnegie Mellon University Silicon Valley where he teaches a graduate level course on Human-Computer Interaction & User Experience for Managers.