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Using Psychology to Build Better Products and Services

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Using Psychology to Build Better Products and Services


We have a special weekend event coming. It's different to being mid week but you'll definitely want to grab a Sunday afternoon coffee for this one!!

We're joined by Jon Yablonski, recent O'Reilly author of 'The Laws of UX' and a senior product designer in the Detroit tech scene!

Jon will be sharing his following talk on using psychology in design:

An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable non-design skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the “blueprint” of how humans perceive and process the world around them.

This talk dives into how designers can apply key principles from psychology to build products and experiences that are more intuitive and human-centered. The audience will learn which psychology concepts are most useful for designers, a framework for applying these principles to their own work and the ethical implications of doing so.


We'll be giving away a couple of copies of Jon's 'The Laws of UX' at the event so be sure to tune in!

Grab your tickets here so we can see numbers for the event and keep check on our socials for any more info. We'll be broadcasting to Youtube Live as usual on the day.

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