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In many organizations, UX work is reactive. It’s a never-ending stream of wireframes, tactical design decisions, and under-valued usability testing. It’s draining, feels like a constant battle, and far too often, leads to burnout. The worst of it is that the products and services don’t seem to get any better from all this toil.
However, a few organizations have turned this around. They’re using their UX efforts to guide key product decisions. Their daily work is measurably improving the lives of their users, and the organizations are reaping the benefits of delivering innovative, well-designed product and services.
In this presentation, Jared will walk you though how effective UX leaders have turned their organization from reactive to proactive, using a solid UX strategy.
About Jared Spool
Jared M. Spool is a Maker of Awesomeness at Center Centre – UIE. Center Centre is the school he started with Leslie Jensen-Inman to create industry-ready User Experience Designers. UIE is Center Centre’s professional development arm, dedicated to understanding what it takes for organizations to produce competitively great products and services.
In the 43 years he's been in the tech field, he's worked with hundreds of organizations, written two books, published hundreds of articles and podcasts, and tours the world speaking to audiences everywhere. When he can, he does his laundry in Andover, Massachusetts.