Come celebrate World Interaction Design Day 2018 in Umeå!
This year's theme is Diversity and Inclusion in Design and we have two inspiring speakers that will talk about the topic while the rest of us are enjoying tasty food and refreshments. We will of course open up for discussions and insights from everyone on this important topic.
Hope to see you there!
/ The IxDA Crew
--- Speakers ---
Jane Ruffino
Jane is a content designer and UX writer at Daresay with a background in archaeology, journalism, and adult education. She has a passion for storytelling and loves to help people do things with words in sound, text, and across digital experiences. She was the technology columnist for Ireland's flagship business paper, The Sunday Business Post from 2013-2017. She has also been involved in organizing creative and feminist events for more than 20 years. And last but not least she helped book a Refused tour in Ireland in 1997.
Talk: Nobody is an edge case: writing human-centered UX copy
Words don’t just mean things, they also do things. Language is action, and every word has the potential to include or exclude people. That's why an empowered UX writer can help a whole product team be a stronger ally to users. UX writing can help create more inclusive experiences, but UX writers can also end up exposing and naming problems that go beyond design and development. We’ll look at some of the challenges and opportunities for UX writing as a tool for inclusion--and we'll talk about its limits.
