- Advocating for UX Within Complex Organizations
Given that the term “normal” has been disrupted in almost every way over the past seven months, we wanted to focus our October event on how senior leaders are managing their teams and UX expectations. With quick water cooler chats and in person lunch opportunities missing these days, has the lack of being able to stop by a colleagues desk for five minutes impacted the ability to advocate for UX? Our panelists will share their experiences and cover topics such as: • How has the covid pandemic impacted digital overall at your firm? • What are the best ways to advocate for UX and UX Research internally these days? • How challenging has it been to team build with remote operations? • Has it been easier or more difficult to get buy in for UX or qualitative research? • Has the rapid shift to the cloud helped or hurt strategic opportunities to get UX buy in from senior level management? • How have budgets and timelines changed? • How do you run “UX experiments” to help make a case for new products or ideas to get broader buy in from senior management. The Moderator: Lon Taylor, Principal User Experience Researcher at First Insights will lead the panel and help facilitate our discussion. The Panelists: Niketa Jhaveri - Vice President of User Experience at Flexera is a designer, strategist, and innovator with over 20 years of experience managing global teams. She is passionate about driving high-impact teams that deliver solutions for a wide variety of industries and Fortune 500 companies. To her, design is just not a department but it's a muscle to use by cross functional team to bring innovation to market. Niketa is passionate about taking complicated problems and turning them into seamless UX. Her leadership style and kinship with teams materializes into more meaningful and cohesive environments. This ensures the best of a UX team’s ability to bring innovative and eloquent solutions on the table and ultimately making user’s experience more seamless. Andrea Chernoff – Sr. Manager, Market Research for Immunology Team at Mallinckrodt, is a seasoned market researcher who has spent over 20 years in the pharmaceutical industry. She has had the opportunity to work on many prescription brands across more than a dozen different therapeutic areas. She is currently working at Mallinckrodt Pharmaceuticals, focusing in rare diseases. She supports a number of different autoimmune conditions such as Infantile Spasms, Nephrotic Syndrome, Multiple Sclerosis Relapse, Sarcoidosis, and Rheumatoid Arthritis plus ultra-rare diseases such as Niemann-Pick Type C. Andrea’s expertise expands across various areas including, qualitative and quantitative methodologies, pre/post-launch, DTC campaign development, storytelling, insight discovery and patient support & reimbursement services. She is a graduate of Rutgers University and has an MBA in Marketing from Fairleigh Dickinson University. Vicente Caride - Sr. Director, Digital Experience Design at Johnson & Johnson. Vicente is a UX leader with extensive experience in healthcare where he has built and led design teams at CVS and Medco/Express Scripts. He has also advised and consulted for multiple digital health startups. He takes a holistic approach to design, always striving to provide engaging and impactful experiences to people.
- World Interaction Design Day (Virtual) with Local Speaker Caren Young
Today is World Interaction Design Day. This year, Adobe and IxDA are going virtual with all-day live-streaming events from around the world. Locally, we have Caren Young presenting: Y'all need a Black friend: Bringing diversity, equity and inclusion to design and human interaction At 7:15pm, she will lead this session covering unconscious/implicit biases, developing cultural competencies, understanding how to give/receive feedback and how building psychological safety can build a more inclusive workplace. After the presentation, there will be a 15 minute panel Q&A session. Caren is a consultant who helps organizations, teams and creatives shape their most important product – themselves and their work. She teaches workshops on how to brand yourself, telling your story and how to get that story into the larger world. She's also worked with companies to build diversity councils, develop DEI roadmaps and lead diversity training sessions. You can find out more about her work at https://theprofessionaladult.com/ ------------------------------------------------------------------------------------------ World Interaction Design Day is an annual event where we come together as a united global community to show how interaction design improves the human condition. Our aim is to have a positive, long-lasting impact by facilitating activities that support dialogue and outcomes. Presented in partnership with Adobe and IxDA, we welcome everyone to engage in content around the theme for 2020: Culture and Sustainability. Given the global pandemic, this year’s edition of IxDD will be a digital-first experience. View the full streaming schedule, and find other online events to join, by visiting https://interactiondesignday.org/events/
- Life & Death Design: What Life-Saving Technologies Can Teach Everyday Designers
Stress changes the human brain, enhancing some abilities and degrading others. In some of the most dangerous industries, creators of life-saving products have discovered how to leverage brain science and smart design to harness good instincts while reducing panic and aggression. They use human-centered design to help their users land airplanes, avoid car crashes, resuscitate heart attack victims, and escape burning buildings. Apply their techniques to your work in any field to create clear, intuitive experiences that effectively guide the behavior of your users, no matter their state of mind. Speaker Bio Katie Swindler - UX Strategist, Allstate Katie is a user experience strategist who writes and speaks on topics related to human-centered design. Originally educated as a theatre director, she brings a unique perspective to digital work. She believes that if brands wish to truly connect with consumers they must combine emotion and utility, storytelling and technology to fulfill real human needs. Katie leads the experience strategy for Allstate Insurance’s consumer-facing websites. Prior to joining Allstate, she was a UX Director at FCB Chicago where she was the UX lead on the 2016 global redesign of JackDaniels.com as well as leading experience design for many other clients such as Cox Communications, Meow Mix, and Toyota Financial Services. Katie is an experienced presenter who has spoken on UX topics internationally at design industry events such as SXSW Interactive, IxDA Interaction, 4A’s, Amuse and PUSH. Website: LifeAndDeathDesign.com Twitter: @KatieSwindlerUX LinkedIn: Linkedin.com/in/katieswindler/
- Online UX Research – How to select the best remote tools for your objectives.
Over the past several years, the definition of user experience research has come to include a broad mix of methodologies such as surveys, ethnography and usability testing. Ultimately, UX focused professionals want to learn more about how users interact and engage with an interface or product on multiple devices or in a real world environment. Given our current stay at home situation in most of the country, traditional focus groups and 1 on 1 interviews in a lab setting are on hold for a while. Shifting to online UX research can be a challenge so we’ve brought together three fantastic firms to help you and your teams continue to learn about your customer’s needs and behaviors. What you will learn: • The value of online bulletin boards and how they work to gather UX research feedback over multiple touch points • Why mobile video ethnography is a great idea, even when we’re all at home • How online card sorts work to provide key findings regarding nomenclature and interface navigation The Moderator: Lon Taylor, Principal User Experience Researcher at First Insights will lead the panel and help answer what methodology works best for specific objectives. The Presenters: Dan Weber – Founder & CEO at iTracks In 1999 iTracks conducted its first online focus groups. Over the last decade, they have conducted over 25,000 online qualitative market research sessions across all kinds of industries and topics. Servicing researchers worldwide, their market research software and services are utilized by an ever-increasing global base of multinational clients. Patricia Roller – CEO at Vidlet Vidlet was started by former executives of frog design and IDEO when they realized how ethnographic video insights can accelerate the design process, and they partnered with leading technologist in the mobile video space. The Vidlet team is a blend of strategists, design practitioners, researchers and software developers who have together worked on projects in 17 countries to date and counting. Joel Hetariki - Enterprise Customer Success Manager at Optimal Workshop In 2004, two usability consultants set out to create a quick and easy way of running a remote card sort. This led to an innovative online card sorting tool called OptimalSort, where they discovered the benefits of remote user testing, setting them on a path to develop an entire suite of powerful UX tools. In 2007 Optimal Workshop was born. They’ve taken years of experience in user research and user experience consulting and created usability testing tools designed to help researchers, designers and information architects improve the user experience of their products.
- Empowering responsible designers: methods to bring ethics into your process
Join IxDA and Adobe at Sprout Social for our two-part event in celebration of the 2nd annual World Interaction Design Day. We’ll start with a presentation followed by a hands-on workshop. Agenda: 5:30 – doors open 6:00 – introduction 6:15 – Talk: The Stages of Design Ethics and Meeting People Where They’re At 6:45 – Workshop: Ethics in Design: Breaking Down the Barrier to Conversation Through Play Food and drinks will be provided. Also, our hosts are providing an accessible space: The building has a few automatic doors, automatic turnstiles, and elevators. Sprout employees and building security are able to provide assistance with each aspect of your check-in to ensure everything is accessible. If you check in between 5:30-6:30, no photo ID is required; a Sprout volunteer downstairs will check you in, and guide you to the elevators. If you check-in after 6:30, you will need to speak with with building security, at which point photo ID is required. Restrooms closest to the event space are labeled mens/womens, but a Sprout employee can confidentially guide you to a labeled gender-neutral restroom. Live captioning will be provided. For other accessibility needs please contact us. "The Stages of Design Ethics and Meeting People Where They’re At" talk by Jessica Moon Crafting experiences that your users can actually trust, deciding how agnostic vs not agnostic your social media platform is, safeguarding a user’s interaction with unfamiliar technological interactions with AI or data privacy, watching out for patterns that can actively put a user’s physical safety at risk… These are but a small fraction of the increasing list of dilemmas that we as designers face both directly, as the very consumers of carefully (and somethings un-carefully) designed UX, and indirectly, as the creators of such experiences. And as one of the newer industries in this world, we are all still maturing in our understanding of when we need react to these dilemmas, let alone how we might address things both proactively and reactively. The good news is that the subject of ethics has been around since ancient times. And by taking inspiration from basic ethical theories created in the fields of Philosophy and Sociology, we can recognize how different kinds of design ethics can exist in the workplace, and with that knowledge, arm ourselves with simple design-centered tactics to better create opportunities where we all can create experiences responsibly for our end users. "Ethics in Design: Breaking Down the Barrier to Conversation Through Play" workshop from Ciara Taylor and Samantha Dempsey Do you wish that talking about ethics was less awkward, dreadful, and serious? Join us as we use play to break down the barrier to ethical conversations. This hands-on, interactive discussion will pull elements from game design and storytelling to take participants on a journey of self-reflection and team-based action to spark productive ethical conversations. Participants will leave with an understanding of collaborative ethics and a large dose of empowerment to facilitate ethical conversation within their own teams to activate others to design for good.
- Doing is the Hard Part: How to live service design in organizations
Service design established itself as a now wide-spread approach to innovate services – or more generally to innovate experiences of customers, employees, and citizens. In his talk, Marc briefly outlines service design, but then focus on the difference between theory and practice of using service design to really have an impact on people. He outlines how you can do service design sustainably in organizations along their 12 commandments of service design from their recent book “This is Service Design Doing”. This talk will break with the ubiquitous tools and method fetish and focus on what this is actually all about: people and how to improve their life. About the speaker: Marc published the award-winning books “This is Service Design Thinking” (2010), “This is Service Design Doing” (2018), and “This is Service Design Methods” (2018). He is Co-founder and CEO of "More than Metrics", a company creating software for service design, such as Smaply and ExperienceFellow. With a background in strategic management and service design, he also consults organizations on how to sustainably embed service design in their structures, processes, and culture. Marc regularly speaks at conferences on service design and entrepreneurship and teaches service design at various universities and executive education programs. If Marc is not working, he loves traveling with a backpack or in his VW van, going on a sailing trip, or riding his motorcycle. Snacks & refreshments are kindly provided by our hosts - Allstate.
- Workshop: Learning How to Make a Minimum Lovable Product
PLEASE NOTE This will be a workshop structure and so we'll be moving around and doing things! As such, space will be limited so please honor your RSVP or decline to make space for others. About the Event As experiences evolve beyond what we typically think of as "digital", the user experience professional faces a growing challenge to not only solve for usability, but also for lovability as well. The new landscape of digital experiences such as voice, AR, & VR is creating the need for not only functional experiences but immersive experiences. Moonshot & IxDA would like to elevate the conversation beyond the screen to address and discuss some new imperatives. What makes an experience lovable, and why is it important for businesses and designers to understand? Come and hear a new perspective and walk away with new collaborative ways to help drive decisions towards creating lovable experiences today and tomorrow. Join us at Moonshot's new studio for networking, industry announcements, passionate discussion, and experiment with new ways of working guided by the Moonshot team. Snacks and drinks will be provided. Agenda 5:30-6:45 / Networking 6:00-7:45 / Workshop 7:45-8:00 / Wrap up and Networking About Moonshot Moonshot by Pactera is the innovation studio that creates Minimum Lovable Products. Our mission is to connect humanity with technology. With our collaborative ways of working, we partner with clients to deliver new business value through emerging technologies.
- Do the Right Thing: Ethical Questions for the Modern Day
Every day we are introduced to new forms of technology. From social media to AI, it’s a never-ending challenge to keep up. With these new and powerful tools, we are presented with unique ethical challenges. How do we, as designers, make the right decisions for our users? Ourselves? Society at large? At this event, four Digitas designers will explore different ethical dilemmas in today’s hyper-connected, rapidly-changing environment. And, most importantly, they will ask how the design community can contribute to a brighter future. The Speakers Lindsay Austin is a Lead Experience Designer at Digitas. With a knack for innovation and strategy, she has worked on a wide variety of brands, such as Bath and Body Works, Walgreens, The Home Depot, Sears and ConAgra Foods. She also founded and runs TapePlay, a national on-demand video production platform for events. Mick Champayne is a Lead Experience Designer at Digitas by daylight, and an illustrator/aspiring futurist by moonlight. She loves to create solutions that have beauty AND brains: making things look beautiful with smart strategy and UX, and she’s always scheming ways to inject a little personality and humor into experiences. Noel Childs is an award-winning, multi-disciplinary Group Design Director at Digitas who’s worked in the Chicago industry for over twenty-five years. He has a diverse background in UX, innovation, digital design, branding and design thinking. When not designing, Noel spends his free time with his wife and 3 daughters or cheers on Arsenal FC at his local pub. Casey Hudetz (Hyoo-detz) is a Senior Experience Designer at Digitas. Over the course of his career he has been a teacher, speaker, travel writer and, for a brief time, beekeeper in Paraguay. He spends his free time with his wife and two-year old son, Henry.
- The Forefront of Digital Design with IA Collaborative
Every day, designers are challenged to shape the future in the industries they serve. But, how exactly can design catalyze innovation in organizations? What is design’s role in shaping both physical and digital user experiences? In what ways can design humanize automation? IA Collaborative is partnering with IxDA for an evening of curated presentations created for visual designers, UX designers, researchers, and more to share real-world case studies on how the consultancy answers these questions alongside the clients they serve. Join us for a great discussion and an opportunity to meet like minded UX pros! Snacks and drinks courtesy of our hosts. About IA Collaborative IA Collaborative is a global design and innovation consultancy. Working at the intersection of design and business; of creativity and strategy, we are on the forefront of user-centered design that creates business value.
- World Interaction Design Day
Join us as we celebrate the inaugural World Interaction Design Day! Here in Chicago, we challenge our community to think more deeply about how we, as designers, can be more inclusive of those whose backgrounds and experiences differ from our own. The decisions we make have the potential to include or exclude users. Accessible design isn't about focusing on edge cases. It's about creating better experiences for everyone. We'll hear first hand from people with disabilities about the challenges they face when interacting with the digital world and their recommendations on how we should design for inclusion. Doors open at 5:30 Introduction: 6:00-6:15 Speaker Chris Robinson: 6:15-6:45 Speaker Allen West: 6:45-7:15 Speaker Melissa Manak: 7:15-7:45 Speaker Carly Ho: 7:45-8:15 Food and drinks will be provided. ASL interpreters will be provided. Speakers: Chris Robinson Chris, also known as Phoenix to his gaming community, is deaf and advocating for Gaming Accessibility using his channel he started called DeafGamersTV on Twitch, a streaming service where you can broadcast yourself playing games or other hobby. Chris relies heavily on subtitles to understand contents. Without it, no information would make sense to him if there's nothing to read on. He hopes to reach out to small & big outlets to help bring changes to accessibility and taking advantage of our current technology. We're no longer in the past where we had limited resources. Allen West Allen West has been totally blind since the age of seven. He has been training people on adaptive technology since 1998. Currently, he works for the Chicago Park District as a special recreation instructor and Friedman Place, Supportive Living Housing for the Blind, as an adaptive technology instructor. He was asked to assist the State of Illinois Center for Rehabilitation and Education in their computer training center. In the near future he will help the Chicagoland Radio Information Service-- a radio service for the blind and reading impaired—with a new podcast on Adaptive technology. He recently started a tech support group, which meets once a month at Friedman Place. He gives the latest tech updates, followed by questions and answers, and tech demos. Melissa Manak Currently based in the Chicago region as a UI/UX Designer, Melissa Manak (who also dabbles in accessibility design) thrives on making good user experiences from which everyone can benefit. To her, good design is more than a pretty interface which by focusing on accessibility from the beginning that in the design process successfully saves companies from a more significant financial cost at the end. Outside of designing, she has a pretty active schedule such as freelancing, remodeling her first home, and training for her first half marathon. Melissa's superpowers include unique lip-reading and interpreting body language. Carly Ho Carly Ho is a full-stack senior engineer at Clique Studios and freelance writer, and is particularly interested in the ways interfaces, communication, and narrative in digital spaces can create great experiences for people. Outside of work hours, you can catch her juggling a diverse array of creative hobbies, hanging out in 10-plus community slack workspaces at once, and telling her cat how beautiful she is.