Craft Your Personalization POV

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Craft Your Personalization POV
Filter bubbles, conversational UI, notifications, optimization, omnichannel marketing: It's 2017 and no longer sufficient to say you're for or against such things. Personalization is knocking like never before: Will UXers like you respond to the call? What could that entail? How will such a POV shape your projects and contributions?

A holistic POV of personalized UX may be more in demand in your organization than you realize. This talk seeks to tour you through a rapidly evolving field of related personalization technologies and solutions; consider their ever-widening application, impact and complexity; and demonstrate why technologists and marketers need UXers to step forward.

We will: Consider a couple scenarios of digital maturity familiar to those who do personalization work across organizations;Identify conceptual tools and tips for engaging your personalization POV head-on, including a framework called progressive personalization;Describe sensible proofs of concept that point the way forward; andInvestigate how the personalization community of practice is taking shape.There are no algorithms without architecture, and it's high time designers and strategists wade into the unfolding challenge of the IA for AI. Getting a crisp personalization POV is that critical first step.

About Jeffrey

Jeffrey is a content-focused strategist, and independent consultant, with deep roots in product development, user experience and information sciences.

Predicate (, his decade-old consultancy, mirrors his interests as a content obsessive and information sciences egghead. Jeffrey defines content offerings, designs products and experiences that deliver them—and the publishing, data and information systems that support them. A client once told him he builds content machines, and that feels apt. Jeffrey's career-long focus on the business and craft of content is rooted in finding new ways to make the work of creators creatively vital and commercially viable, and to devising resilient systems for making content perform. In 2017, based on a run of client work around personalization and content discovery, Jeffrey began Bucket (, a consulting and research initiative to provide services, tools and perspective on the unfolding drive toward personalization in digital experience.Recent projects have been split between strategy, design and management consulting: from establishing a global, category-owning media giant's content strategy for screened entertainment; designing personalized content experiences and products; and to scaling large, end-to-end content operations. Jeffrey has worked with clients in a variety of sectors, from ecommerce to media & entertainment, startups to the Fortune 50, including: the American Museum of Natural History, Arts & Entertainment Television Networks, AutoTrader Group, Best Buy, Centers for Disease Control & Prevention, Condé Nast Media, Mastercard, NBCUniversal, News Corporation, Philips, Thomson Reuters, Universal Music Group, University of Michigan, Viacom, Vimeo, and Yahoo!

Further bits:

Location Information,+Jersey+City,+NJ+07310/@40.7259825,-74.0377922,17z/data=!3m1!4b1!4m5!3m4!1s0x89c2575478fb6fc1:0x99369bb38831143a!8m2!3d40.7259785!4d-74.0356035 (,+Jersey+City,+NJ+07310/@40.7259825,-74.0377922,17z/data=%213m1%214b1%214m5%213m4%211s0x89c2575478fb6fc1:0x99369bb38831143a%218m2%213d40.7259785%214d-74.0356035)

Fidelity’s offices at 499 Washington ( are just south of Newport Centre (see map). The easiest PATH train service from Manhattan is on the 33rd Street line, which takes you to the first stop in Jersey at Pavonia-Newport; from there, 499 Washington is a three-minute walk south. The first Jersey stop on the World Trade Center PATH line is Exchange Place. From there it is either a twelve-minute walk north or three stops north on the Hudson-Bergen Light Rail stop (either the Hoboken or Tonnelle Avenue train is good), from the Exchange Place Light Rail stop due west of the PATH station.

Drivers can park at the Newport Shopping Center Mall South Garage, located just south of Macy’s at the Newport Mall. ($2.25 for two hours.)

All participants need to provide their first and last names beforehand, so that Security at Fidelity’s office can be alerted and names provided to the front desk.

Participants should come to the front desk at 499 and give their names to the desk monitor. They will be admitted to the elevator bank, where they can proceed to the Sixth Floor. Someone will be waiting for them at the eastern glass doors (the side facing the Hudson River) to direct them to Fidelity’s Multi-Purpose rooms, where the MeetUp will take place.


Admission & Networking 6 – 6:30 – light snacks and beverages will be provided

Speaker: Jeff McIntyre 6:30 – 7:30

Networking 7:30 – 8

RSVP with your First and Last Name - You will not be permitted through security unless your first and last name is on the RSVP list from meetup.