Getting to 80% of Consumer Decision Makers - Selling to the Female Buyer

JBNF is proud to announce:

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Getting to 80% of Consumer Decision Makers - Selling to the Female Buyer

June 19, 2017 17:30 * Jerusalem College of Technology

with speaker:

Leah Aharoni, Founder and CEO of SHEvuk (http://www.shevuk.com/)

Women control over 80% of buying decisions (*), which means a woman is likely making the decision on whether or not to purchase your product - Right Now!

Yet, the overwhelming majority of women say marketers don’t understand them.

So have you asked yourself whether you are motivating your female customer effectively?

Do you understand her decision-making process and her purchasing priorities?

In this provocative and actionable talk, Leah Aharoni, Founder and CEO of SHEvuk (http://www.shevuk.com/) Consulting will expose the link between gender and buying and will show how to increase sales and profitability by marketing, selling and providing service to women.

(*) References:

(1) TIME Magazine - The Growing Buying Power of Women (http://content.time.com/time/interactive/0,31813,2031700,00.html)
(2) Catalyst - Buying Power: Global Women (http://www.catalyst.org/knowledge/buying-power-global-women)
(3) Bloomberg BusinessWeek - Women Make Up 85% of All Consumer Purchases (https://www.bloomberg.com/news/videos/b/9e28517f-8de1-4e59-bcda-ce536aa50bd6)

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The event is sponsored by JCT - Lev Academic Center (http://www.jct.ac.il/en) and organized by JBNF (http://jbnf.org/).

MAKE SURE YOU BRING BUSINESS CARDS!!!

RVSP to assure your place NOW!

A 20 Shekel donation is requested at the door to help cover expenses (we are all volunteers).

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About the Speaker

Leah Aharoni, Founder and CEO of SHEvuk (http://www.shevuk.com/)

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"I get business. I get women. Their intersection is my domain.

15+ years of serial entrepreneurship.

It’s in my blood, my breath, my very existence. I honestly can’t NOT launch and grow businesses, so I made it my business to help companies expand."

With 15+ years of entrepreneurship and an MA in Organisational Psychology, Leah Aharoni offers a rare combination of professional knowledge and personal experience, which help her to position her clients for business success.

Dedicated to showing companies how to successfully market their products or services to achieve sustainable, scalable profitability, She has established SHEvuk Consulting to springboard her know-how into helping those same companies successfully market to the most powerful purchasing audience worldwide: women.

"Yes, I also have a Master’s degree in Organizational Psychology and extensive business consulting and coaching training so yes, I’m actually qualified to do this. Most importantly, together with my team, we are passionate about positioning businesses to succeed."