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Getting to 80% of Consumer Decision Makers - Selling to the Female Buyer

JBNF is proud to announce:

Getting to 80% of Consumer Decision Makers - Selling to the Female Buyer

June 19,[masked]:30   * Jerusalem College of Technology

with speaker:

Leah Aharoni, Founder and CEO of SHEvuk 

Women control over 80% of buying decisions (*), which means a woman is likely making the decision on whether or not to purchase your product - Right Now!

Yet, the overwhelming majority of women say marketers don’t understand them. 

So have you asked yourself whether you are motivating your female customer effectively? 

Do you understand her decision-making process and her purchasing priorities? 

In this provocative and actionable talk, Leah Aharoni, Founder and CEO of SHEvuk Consulting will expose the link between gender and buying and will show how to increase sales and profitability by marketing, selling and providing service to women.

(*) References: 

    (1) TIME Magazine - The Growing Buying Power of Women
    (2) Catalyst - Buying Power: Global Women
    (3) Bloomberg BusinessWeek - Women Make Up 85% of All Consumer Purchases

The event is sponsored by JCT - Lev Academic Center and organized by JBNF.


RVSP to assure your place NOW!

A 20 Shekel donation is requested at the door to help cover expenses (we are all volunteers).

About the Speaker

Leah Aharoni, Founder and CEO of SHEvuk 

"I get business. I get women. Their intersection is my domain.

15+ years of serial entrepreneurship.

It’s in my blood, my breath, my very existence. I honestly can’t NOT launch and grow businesses, so I made it my business to help companies expand."

With 15+ years of entrepreneurship and an MA in Organisational Psychology, Leah Aharoni offers a rare combination of professional knowledge and personal experience, which help her to position her clients for business success.

Dedicated to showing companies how to successfully market their products or services to achieve sustainable, scalable profitability, She has established SHEvuk Consulting  to springboard her know-how  into helping those same companies successfully market to the most powerful purchasing audience worldwide: women.

"Yes, I also have a Master’s degree in Organizational Psychology and extensive business consulting and coaching training so yes, I’m actually qualified to do this. Most importantly, together with my team, we are passionate about positioning businesses to succeed."

Join or login to comment.

  • Lynda Leah L.

    There were some important nuggets from this interesting and professional presentation. It gives me new ideas for revising my website.

    June 20

  • Zev L.


    June 20

  • Sharon A.

    Well organized and presented.

    June 19

  • Joe van Z.

    Kaley Halperin, Alice Eigner's daughter, is about to release her first album. She started a crowd funding campaign on Headstart. to get help to finance the album.
    Alice Eigner who will be at the JBNF meeting tonight, will be able to give you more details on the album,

    June 19

  • Helene B.

    Just a suggestion, especially when the subject is marketing to women, to hold an event later than 5:30pm. That time is very early, especially for women with young children.

    3 · June 18

  • Gunter P.

    validity of health care products and services. If product managers and CEO/CTO would be female the gap between consume and marketeer would close.

    June 1

    • Gunter P.

      I am always ready to learn where I am wrong!

      June 5

    • Gunter P.

      We deal with Genomics for lifestye and health consumers. Any Bio-company we met refers to their r&d with hospitals and tell us that the consumer cannot deliver the needed data veracity! In 2 or 3 years consumer want their independent info from companies like yours. Why not to start now - the only one female run is 23&me.

      June 5

  • Avigail F.

    This should be a hot topic. I have been saying for years that we women are the biggest consumer group ignored by the marketers. You men out there who love your advertisements that speak to you have missed the train with regards to us 80% of your potential customers. Come hear Leah tell you how to get us right.

    May 25

  • Sharon A.

    Hope to be there, sounds great.

    1 · May 24

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