Post-COVID-19 Jobs to be Done

Hello and welcome back, we hope you are all well!

This is an online pandemic special JTBD meetup, our first global meetup as COVID-19 gives us the opportunity to move beyond our geographical boundaries. At this meetup, we have two amazing speakers not based in London, walking us through how behaviour is changing as we live through the pandemic. We'll be exploring how people's Jobs to be Done are likely to change in both the consumer markets and the workplace.

The format for the evening will be 15-20 minute talks from two very special guests from around the world, followed by a Q&A. Here's the line-up for the evening:

1. Alan Klement, based in New York City, is the author of "When Coffee and Kale Compete", editor of JTBD.info and owner of growth strategy firm Revealed. Alan will be talking us through his latest research...

How Covid-19 affected Hiring and Firing (Jobs) behaviour
In this talk, Alan will cover how the pandemic affects how people shop, what they buy and new Jobs to be Done that have emerged. Alan’s been looking at facemasks, air-filters, gloves and also things like Peloton, virtual training, counselling.

2. Yann Wermuth, based in Zurich, Switzerland, is an innovation expert working for Vendbridge AG. He helps businesses manage the complexity of innovation and value proposition design by truly understanding the humans they are for. His talk...

Home? Office? Works! A quantitative Jobs-to-be-done perspective
In a collaborative effort with the Jobs-to-be-done community Vendbridge has led a public Jobs-to-be-done project investigating how office workers get their literal Job done under the new circumstances due to the COVID-19 restrictions. In the talk, Yann will present quantitatively validated insights and draw some conclusions about what they could mean for the future of work in the next normal.

The event will be hosted on Zoom and the Q&A will be managed through the Q&A facility of the Zoom app (I'll include a Zoom link in the event page closer to the event). We will record the talk and post it on YouTube after the event.

Please feel free to share with your friends and colleagues

I look forward to seeing you all there.
Ryan