Bob Moesta - new book "Demand-Side Sales 101" Interview & Q&A

We're delighted to have Bob Moesta join us to talk about his new book: "Demand-Side Sales 101"

Most of you that have read about Jobs to be Done will be familiar with Bob's work. His work on the "Switch" and the "Four Forces" has influenced many us. Bob is truly a pioneer in the innovation and Jobs to be Done world so I'm personally excited to hear from him directly about his latest thinking.

This will be a digital talk, where we'll go deep on Bob's key ideas laid out in Demand-Side Sales 101.

As always there will be a Q&A so everyone in this community has the opportunity to ask Bob some questions. The book will be released the week before the event on the 22nd September and is available to pre-order now.

A Zoom link to the digital talk will be included on the Meetup page closer to the event.

To stay up to date with all the post-event content, like video recordings, write-ups and analysis - sign-up to the weekly Humanising newsletter I send out: https://humanising.co/