Event Date: Tues. 8/25/2015 6:30PM-8:30PM
Location: Sprint Accelerator (Crossroads District)
Topic: Building and Fostering a Search Marketing Culture in your Organization
Speaker: Corey Morris, Director of Digital Strategy & Marketing, Voltage
If you’re an SEO or PPC practitioner working in the trenches on a daily basis, you’ve likely had some challenges in your own organization (or with organizations you work with) on moving conversations about search marketing from a siloed marketing channel to part of the company culture. It was recently quoted that only 21% of companies even budget for SEO. There are many efficiencies to be gained by integrating tasks and data within marketing departments and companies as a whole as we know that the old days of channel marketing without collaboration are gone.This presentation will help you to find common ground and work to build a search marketing culture in your organization or those that you work with no matter what your functional role is. There are also tips for building a successful partnership with an agency partner if you have multiple companies/teams involved with your digital marketing.
Corey Morris (https://www.linkedin.com/profile/view?id=19334551) serves as the Director of Digital Strategy & Marketing for Kansas City-based Digital Agency, Voltage (http://voltagekc.com/). With 10+ years of experience in the digital marketing and web agency world, he currently leads strategy for digital marketing campaigns and website projects for clients across a wide range of industries and company types. His analytical and competitive abilities make him a natural at leading local and national brands to success in the digital field. His ability to build sustainable ongoing strategies has resulted in numerous brands receiving staggering results and increased ROI. Corey serves as a key thought-leader for technology teams, agencies and his clients. His vision and drive at Voltage has lead to a 618% increase in digital marketing revenue over his first two years.
Corey enjoys the fast paced worlds of technology and marketing and is heard each month on Tech Circuit on KMBZ in Kansas City, which is the only radio show dedicated to Kansas City’s emergence as a tech hub. He also speaks at conferences and with students including past engagements at SMX West (2015 and 2012 on SEO topics). His speaking engagements and award winning work has gained attention in recent years and he was also recently selected by SEMPO as the Leader for the newly launched SEMPO Cities initiative in Kansas City.
KCSEM events are beneficial for networking with others as well as learning about the ins and outs of online advertising, SEO, PPC, Social Media, Link-building, etc. We hope to see you August 25th, 2015 at the Sprint Accelerator at 6:30PM! A $5-$10 recommended donation is greatly appreciated to assist with facility costs.