Skip to content

Kansas City Search Engine Marketing Association

Photo of
Hosted By
Breht B. and Josh M.


Event Date: Tues. 6/27/2017 12:30PM-2:00PM

Location: Tomfooleries (Plaza) (Second Floor)

Topic: Sherlocking Your Way Out of an Analytics Conundrum

Speaker: Tylor Hermanson, Sr. Mgr. Search Strategy, Intouch Solutions

We all say we love digging into data, but when traffic tanks and our clients are breathing down our necks for answers, we’d rather just have an easy button.

The bad news is there is no easy button to offer; digging into data can be an involved process. The good news is it’s not nearly as difficult and mysterious as one might think. Take Sherlock for example. While it seems as if he’s magically exchanging an overwhelming intake of information for real insights, he’s merely taking a linear and logical approach with abductive reasoning (albeit at a speed that almost seems fictional).

This presentation will not only touch on some of the core principles and theory of data analysis; I’ll be diving in the weeds with tactical tips you can use immediately.

Tylor has been doing SEO for the better part of a decade. In 2014, he joined Intouch Solutions, where he is now the Sr. Manager of Search Strategy who he gives strategic support to teammates and clients in the areas of SEO, analytics, content strategy and UX. He also runs a website called so he can occasionally break stuff without making anyone angry.

KCSEM events are beneficial for networking with others as well as learning the the ins and outs of online advertising, SEO, PPC, Social Media, Link-building, etc. We hope to see you June 27th, 2017 at Tomfooleries on the Plaza! A $5-$10 recommended donation is greatly appreciated to assist with future events for our group.

Tomfooleries (Event on Second Floor)
612 W 47th St.
Kansas City, MO 64112
(816) 753-0555
Tomfooleries on the Plaza
612 W 47th Street · Kansas City, MO
How to find us

Kansas City Search Engine Marketing Association -

Google map of the user's next upcoming event's location