Do you think that content strategy is about the message and how it influences people? This includes things like advertising, journalism, and storytelling. Do you think it is about user experience and how people interact with content? For example, how web pages are designed or pages are laid out. How about how content is structured and managed? This includes workflows, taxonomies, metadata, and information typing. Content Strategy means many different things depending on how you approach the term. This group aims to discuss the many aspects of Content Strategy so that we can all expand our understanding and ability to effectively create excellent content-related solutions. This group is for anyone wanting to discuss the different types of Content Strategy, or who want to learn how to apply Content Strategy in their organizations.