Key Web Marketing Strategies for Business Owners

For the November Kennesaw WordPress Meetup, we will be joined by a dynamic duo with a wide variety of technical and strategic marketing, design, and sales skills. Meggen Morrison, Founder and CEO of Solseed Marketing Group, and Mike Elrod, CEO and Founder of Elrod Media, joins us to share insight on Key Web Marketing Strategies that align with your business and marketing goals as we go into the new year. Meggen and Mike have recently partnered together to provide a better overall service combining their excellent Marketing and Design skills. The power of this team’s experience and skill-sets is a complimentary and valuable combination.

Marketing, in its simplest form, is essentially getting your message in front of people and sharing your business values and differentiators. Every business struggles with how to do it effectively, rapidly, and economically. Your website should reflect Your Sales Pitch and your menu of services and products you offer to your clients and customers.
Industry experts claim you need to capture website visitor’s interest in less than 60 seconds. Proper website strategy ensures that you are attracting the attention of your ideal clients and customers. Having an effective Web Marketing Strategy that reflects your business strategy and goals will maximize efforts throughout the year.
Join us as we dig into the key benefits of the Web Marketing Strategy, items to consider including, implementation on your WordPress website, and measuring the effectiveness throughout the year. You will walk away with tools, forms, and checklists that you can immediately implement to a new or established WordPress website.

Guest Speaker Bios:
Meggen Morrison is an experienced Marketing Executive with proficiencies in Strategic Business Development, Graphic and Web Design, 3D Animation, Copywriting, and Sales. Meggen spent a combined 13 years in Healthcare, IT VAR, and in Telecom which expanded her experience and ultimately led her to her calling of helping businesses grow through marketing & strategic efforts as the Founder and CEO at Solseed Marketing Group. You can connect with Meggen on LinkedIn, catch her on Twitter @MorrisonMeggen, or email her at info@solseedmg.com.

Mike Elrod has spent the last nine years working in Higher Education as a Librarian and Media Instructor. In the Fall of 2017 Mike left a PhD program in Pennsylvania to move back to Atlanta and start a Media Design business. He currently studies under professionals in the Motion Graphics Industry through Mograph Mentor. His mentors include Tony Zagoraios, Shawn Hight, and Bee Grandinetti. Mike has worked in graphic design for almost a decade on projects ranging from restoring 100-year-old photos to creating animated commercials. Mike loves working with his clients to learn exactly what their brand is and means so that he can deliver a product that is on-message. You can contact Mike at design@elrodmedia.com.