- Social Marketing & Influencers (Request Tickets)
For May we are teaming up with Digital Hollywood to bring you a deep dive into the world of social media and influencers. Happening Wednesday, May 22nd - Thursday, May 23rd, this series of sessions will cover everything from: micro-influencers; Instagram marketing; Working with and becoming beauty, lifestyle, travel and food influencers; Brand sponsorships; Do’s & Don’ts and more. FOR TICKETS: To secure your ticket to attend Wednesday and/or Thursday, send an *email* to KW at: [masked]. He will get your name added to the list for badge pick-up at registration. If you sign-up please don't no-show. Tickets are comped and you're able to attend the event with in-and-out privileges.
- Navigating the Green Rush: Canna Advertising, Marketing & Branding (Tix req'd)
Hear from stand-out canna brands and marketers as they discuss what to know when launching campaigns to reach customers and partners. Learn how to build brand and audience, and design campaigns, while simultaneously navigating shifting regulations and approaches that require a re-think in terms of traditional digital advertising and marketing tactics. Chef catering and beverages will be served. Street parking available. TIX AVAILABLE NOW:https://www.eventbrite.com/e/navigating-the-green-rush-canna-advertising-marketing-branding-tickets-59852229630 Schedule & flow: 6:00 - 6:45pm - Networking/ Sign-in 6:45 - 7:45pm - Panel convo & Q&A 7:45 - 8:45pm - Networking Moderator: Tameka Kee, The Bluntness Tameka has spent the past 10 years creating, cultivating and promoting experiences at the intersection of media, advertising, technology and culture. She does that now as VP of Content & Strategy at Wise Public Relations, a role that includes leading editorial strategy for TheBluntness - a media property dedicated to helping real people understand the business of cannabis. She's actively involved in various trade groups and orgs in LA that are helping to shape the future of media and marketing, including AI LA, the VRARA, the LA Ad-MarTech Meetup, and of course, The In.flux Lab. Panelists: Jesse Brewer, Head of Marketing, Hero Distribution & People's OC Jesse Brewer is a seasoned lifestyle marketing vet, leading projects for brands including El Jimador Tequila, Tito's Handmade Vodka and Korbel. He brings his experience across a variety of consumer marketing disciplines, including brand strategy and corporate sponsorships, as well as shopper marketing and activation, to his role at Hero Distribution & People's OC. Raj Chauhan, Co-founder/CEO, Grow Studios Raj is co-founder & CEO of Grow Studios, a full service content creation and marketing agency in the cannabis space working with clients such as Cali Kush, Bloom Farms and Papa & Barkley. With over 20 years in advertising & technology experience Raj has worked with major brands like Coach, Nissan, Bank of America and Sony. He has also held senior roles at global ad exchanges such as the Rubicon Project (NYSE:RUBI) and remains an avid advisor & investor in the tech space. Kimberly Dillon, Chief Marketing Officer, Papa & Barkley Kimberly Dillon is the VP of Marketing at Papa & Barkley, a company that manufactures premium cannabis wellness products with the goal of unlocking the potential of the plant to improve peoples’ lives. Kimberly Dillon has spoken at a number of key conferences including TedWoman, SXSW and was named of the top leaders to watch in tech by the Huffington Post. She has worked at several Blue Chip companies like Proctor & Gamble, the NFL, and Accenture. Kimberly was the founder of House of Mikko, one of the early pioneers of the Beauty Influencer movement in 2009. She later went on to help raise millions of dollars for startups around the world and has developed growth strategies for digital brands such as YouTube stars Smosh, Scooter Braun’s Bkstg, and the SIRI spinout Desti. Melissa Henry, Director of Marketing, Sunderstorm Melissa Henry is the Director of Marketing at Sunderstorm, a Cannabis company focused on utilizing science and technology to produce quality Cannabis products, such as Kanha Gummies and NANO5 Oral Sprays. Melissa made the switch over to Cannabis after working for 5 years in the beer industry at Pabst Brewing Company. Prior to that, she spent 10 years at various agencies, including TBWA\Chiat\Day and The Richards Group, working TV, Digital and Print campaigns for Pepsi, Fruit of the Loom and PUR water filtration. __ Big thanks to sponsors: Wise PR (https://www.wisepublicrelations.com/) The Bluntness (https://cannabismaven.io/thebluntness/) SteelHouse (https://steelhouse.com/)
- Scaling VR & AR with AdTech (Tix req'd)
Tickets available @ Eventbrite: https://www.eventbrite.com/e/scaling-vr-ar-with-adtech-tickets-58296247646?aff=ebdssbdestsearch Virtual and augmented reality campaigns have become scalable tools in the marketer's toolbox -- and it's all thanks to adtech. We'll discuss how programmatic pipes and customer data are converging to create VR and AR solutions that brands can quickly deploy and measure. (And we'll cover some real-world examples). Light refreshments will be served! Moderator: Tameka Kee, Founder & Creative Director, The In.flux Lab Panelist: Jason Steinberg, Managing Partner, Pretty Big Monster Panelist: Luke Peterson, President, U.S. Operations, Geenee Schedule & flow: 6:30 - 7:00pm - Networking 7:00 - 7:45pm - Panel convo & Q&A 7:45 - 8:30pm - Networking ** We're excited to present this event along with: The In.flux Lab and The VRARA - LA Chapter