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LA Online Entrepreneurs Meetup Message Board › Not much discussion on the discussion board.

Not much discussion on the discussion board.

Jack W.
user 11800368
Los Angeles, CA
Post #: 5
Let's see if we can fix that. Here's an easy question for any Entrepreneur. Do you want your business to grow?

You bet. Who wouldn't? We all want to be successful.

Attracting new customers to buy your service or product is the only sure way to grow your business. Now, you know you can attract people with conventional advertising, but we all trust our friends' recommendations over any promises we see on TV or read about in magazines. What if you could get your clients to e-mail potential new clients advertisements about your business? What if you could even get total strangers swapping your ads with their friends; friends who respect their product choices.

This sounds unlikely, and that's because friends don't send friends spam. Spam sucks. Friends send art and comedy to their friends, and they'll do it every day of the week if you give them the chance.

Nothing moves people like a video; audio visual entertainment that simulates the way we experience the world. What you need to promote your business is advertising that is either breathtakingly beautiful or outrageously funny. A popular internet video can be inexpensive to create and it can spread like wildfire, while your attached product goes along for the ride.

There are a few simple tricks to doing this. My team and I have over a decade of combined production experience, and these are some of the issues I've seen business owners struggle with.

1. Always, always hire professionals when making a video ad. A video that looks bad will give your business a bad name, plain and simple. Who cares if they had the lowest quote; that just means you now have a terrible video that will scare away clients, but hey, at least it was cheap. Look at their previous work before you hire them. Get references.

2. Hire pros who own their own equipment. If they don't, then they will have to rent their stuff and that will prove costlier to you. Hiring equipment and a team in one package will save you money.

3. Sit down and talk to the pros before they start working. Discuss with them exactly what you expect the advertisement to look like and what you intend to use it for. Videographers are generally creative people, and they will happily start pitching complex ideas at you. Just be aware, ideas that sound really cool are often expensive. Ask if their new ideas will affect the video's budget.

4. Your video producer will often ask for a percentage of the team's payment before the shoot begins, as a deposit. This is normal, but make sure you and the producer have agreed upon a final concept and a final budget before this happens. Once you hand over your deposit check, you are locked into the project.

5. If the project is getting a little too expensive for your tastes, offer to let the video producer put his logo on the finished product. Production companies value advertising too and they will often knock down the price a little for this right.

6. Once the video is completed, it is yours to do with as you like. Video producers will typically ask for permission to display the advertisement on their website, something that's usually good for both of you. They can show off their work, and your product, at their expense. Be cautious if they do not ask for this, it may be because they don't think they created a strong video.

I hope this proves helpful. If anyone has something more to ad, or any cautionary stories about creating advertisements, please contribute. We're all here to learn.
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