- Qualitative research methods can (and should) inform business strategy
Join us for our November talk with Cass Bröst, Senior User Experience Researcher at Chewy, to learn about how qualitative research methods can inform business strategy. Attendees will walk away with a new perspective on how to innovate by focusing on customer’s needs rather than perceived solutions. Thank you to our sponsor, Chewy! Learn more about their design team here: https://www.designchewy.com/.
- How to Think Like a Design Researcher
Spend an evening (or about an hour!) in the mind of a design researcher. During this interactive event, you'll learn a framework that will help you think through a given problem space and work towards a research plan. Gain tools to avoid common design & user research pitfalls and understand how to ask yourself the right questions at the right time to properly scope, recruit, and execute on a research initiative. All experience levels welcomed & wanted! ABOUT THE SPEAKER Emily Messing is a senior design researcher at ezCater who spends most of her time digging into the underlying needs of catering partners and customers to build the right features at the right time for the right people. She takes pride in using innovative research and facilitation methodologies to drive alignment and understanding. OUR SPONSOR Thank you to our generous sponsor, ezCater!
- IxDD: World Interaction Design Day Boston 2019
World Interaction Design Day Boston Presented by Ladies that UX Boston and Women Talk Design **Please sign up on Eventbrite at https://bit.ly/308o5IV** World Interaction Design Day is an annual event where we come together as a united global community to show how interaction design improves the human condition. Our aim is to have a positive, long-lasting impact by facilitating activities that support dialogue and outcomes. Join us for an evening hearing from a diverse group of speakers exploring this year's theme "Trust & Responsibility". AGENDA 5:30 - 6:00: Check-in // Mingle // Explore the evening's theme "Trust & Responsibility" 6:00 - 6:10: Welcome 6:10 - 6:30: Opening Keynote 6:30 - 7:15: Lightning Talks 7:15 - 7:30: Break 7:30 - 8:15: Panel 8:15 - 9:00: Closing // Continued conversations *Agenda is subject to change -- **Please sign up on Eventbrite at https://bit.ly/308o5IV** -- Are you a woman or non-binary person interested in giving a Lightning Talk at the event? Fill out this form and we'll be in touch (https://docs.google.com/forms/d/e/1FAIpQLSdEpRnaiJ8ZOjBBWWqnaEjVcHi-wii2NdUGJia8j5ENhlXE-g/viewform) Refreshments and snacks will be served. The event is open to everyone. Please take a moment to read through Women Talk Design's Code of Conduct (https://womentalkdesign.com/code-of-conduct/) before RSVPing. If you want to attend the event but the cost is a financial burden, please get in touch: [masked]. Thank you to our partners: Women Talk Design, Adobe, and CarGurus. ------ **Kickoff World Interaction Design Day in the morning with IxDA Boston and CreativeMornings Boston! Keynote speaker Pamela Pavilsak will be speaking about "Emotionally Intelligent Design" (https://www.meetup.com/IxDA-Boston/events/263789719/) at General Assembly Boston, beginning at 8:30AM.**
- Practice Makes: Empowerment | Intrepid and Ladies that UX
**Please sign up on Eventbrite: https://www.eventbrite.com/e/practice-makes-empowerment-co-hosted-with-ladies-that-ux-tickets-65596343429** Join us for Practice Makes: Empowerment, the next installment of the Intrepid meetup-series, co-hosted with Ladies that UX. We all face adversity in our jobs and our everyday lives. Sometimes all we can do is shake our fists in and hope that it will get better. It’s times when we gather and share our stories and experiences that we can empower ourselves and each other. Let us do just that, as we share food, drink, and conversation. Join us the evening of August 15th to hear from our lineup of speakers talk about how they have empowered themselves and others in the design field! All are welcome to this event regardless of how they identify. Can’t make it anymore? No problem! Just be sure to update your RSVP so someone else can take your spot. SCHEDULE: 6-6:30p Awkward Mingling & Light Refreshments 6:30-7:45p Lightning Talks 7:45p Panel Discussion SPEAKER LINEUP: *Manifesting Moments of Power* Let’s candidly discuss tactics and real stories to avoid the horror and define you as a hero, empowering you in moments you would otherwise avoid or feel powerless. Engage in a meeting with the ‘big dogs’. Advocate for that promotion. Be the outlying gender, type or level. The list goes on… and we’re going to crush it. Christine Pizzo | Eastern Regional Experience Design Lead, Intrepid - Part of Accenture -- *Unlocking Everyday User-Centricity* How a small (yet mighty) team of design researchers help their ezCater colleagues think and act in more user-centered ways. This talk includes strategies that non-researchers can leverage to keep users at the forefront of everyday design, development and product decisions. Katie Adams | Principal Design Researcher, ezCater -- *Leveraging Organizational Politics for Design Team Success* It can be a struggle to make the practice of design truly influential.There are approaches you can use to detect and leverage underlying organizational systems by tuning in to competing goals and process nuances. Armed with this—and a healthy sense of collaboration and allyship with other groups—you and your design team can achieve influence and move projects forward. Anne Hjortshøj | Director of UX, CarGurus -- *Soy yo: Reclaiming space for our whole selves at work* At work, we’re often expected to “check our selves at the door” or cover parts of our identity to fit in. The constant pressure to downplay our unique life experiences can be emotionally draining and counterproductive to our work. Tonight we’ll talk about what we, regardless of role or seniority, each can do to promote a more inclusive workplace. Alba Villamil | UX Researcher -- Note: By ordering a ticket, you agree with photos/videos being taken of you for purposes of social media and our website. Please register and have an ID ready for check-in when you arrive. -- **Please sign up on Eventbrite: https://www.eventbrite.com/e/practice-makes-empowerment-co-hosted-with-ladies-that-ux-tickets-65596343429**
- Lightning Talks: Managing Stakeholders
Join us for lightning talks from the Design Ladies of Toast. -- AGENDA *The Doctor is In: Using Research Office Hours to Maximize Impact* At Toast, we've implemented weekly research office hours to support designers, product managers and all other comers to conduct their own research. We started out just trying to find ways not to say no, but quickly found that our colleagues have a huge appetite for building their research skills. Deirdre Costello is a human-centered researcher, storyteller & educator, and was Toast's first UX researcher. -- *A Site for Sore Eyes: Untapping the Power of Site Visits* Research is beyond beneficial, but there are some positive side effects from in-person visits you might not expect. Learn about how you, your team and customers can benefit from some face-time. Narissa Gogos is a product designer who loves transforming gnarly business problems into delightful user experiences. https://www.linkedin.com/in/negogos/ -- *Prepping for a Redesign: The Value of Building Empathy Early* Before embarking on a major redesign of Toast’s kitchen product, we spent a full day working in a restaurant kitchen, doing everything from peeling Brussels sprouts to washing dishes. What we learned from that experience influenced our design and development in unexpected ways, and gave the whole team a valuable perspective on our design vision. Abby Lokshin is a data-driven product designer, with a passion for creating functional and delightful experiences. -- *Tell Me a Story: Visual Storytelling for UX* Do you have a big idea? Do you need help convincing everyone else? Learn how visual storytelling techniques can spark user empathy, foster collaboration and help you communicate your UX vision. Jennifer Teti is a product designer who loves telling stories in any medium and can never resist a challenge. LinkedIn: https://www.linkedin.com/in/jermantowicz/ -- Thank you to our sponsors, Toast and innerOvation!
- Humanizing our work, humanizing our products
Lighting talks from the Design Ladies of KAYAK and OpenTable. --- AGENDA Little big changes that transform the culture Laura O'Connell (Director, Product Design) & Aleks Safarova (Product Design Manager) Hearing the User’s Voice Stories from evangelizing user research at KAYAK Alkistis Mavroeidi (UX Design Lead) Designing for humans Accessibility not as an edge case but as a human case Irene Georgiou (Senior Product Designer) Write on! Using language to humanize products Jennifer Bader (Lead Product Writer) & Brittany Melo (Product Writer) OpenTable Your story matters Becky Chen (Senior Product Designer) Q&A panel Moderator: Iskra Ivanova -- Thank you to our host, KAYAK, for generously sponsoring this event.
- Design leadership: Taking the leap
Whether you’re an individual contributor transitioning to a manager position, an aspiring thought leader, or simply looking to earn your team’s trust and respect, becoming an effective design leader requires patience and dedication. Join us for a panel discussion with four women that have successfully handled this transition. Each will reveal the challenges they’ve faced, the skills they’ve found helpful, and their advice for anyone interested in influencing change in the design community — and beyond! PANELISTS: Ellen Connor, Director of Product Design and Experience at Buildium Meena Kothandaraman, Experience Strategist and Founder at twig + fish Erin Pearson, Director of User Experience at LogMeIn Julie Lungaro, Senior Product Designer at Klaviyo Moderated by: Kristin Ackerson, Senior Product Designer at Drift OUR SPONSOR: Thank you to our host and sponsor, Drift (https://www.drift.com)! We're grateful to you for helping us to empower and promote women in design and tech.
- How to Design with Data
Every design team aspires to integrate data into every stage of the design process. But how do you achieve that in real life? How do you measure the impact? And how do you get the rest of the business to embrace it? Lauren McKenzie & Libby Maurer, HubSpot's UX Research Manager and Director of UX, will share their structural and process-driven approach to bringing together data and design at HubSpot. You'll learn tactics for measuring the customer experience and get ideas for how to structure your team to bring design and research (both qualitative and quantitative) closer together. Designers, researchers, managers, and aspiring UX practitioners are welcome — there's something for everyone in this talk!
- Women Talk Design Lightning Talks
**Please sign up on Eventbrite [https://www.eventbrite.com/e/women-talk-design-lightning-talks-boston-tickets-54305440033]. The cost of tickets is $5** Women Talk Design and Ladies that UX Boston invite you to join us for an evening of talks by new and experienced speakers, on topics in UX design. The evening will kickoff with an opportunity to meet others in attendance, before diving into the talks. Speakers have been invited who are practicing a talk for a conference or are looking for experience presenting their material to a new audience. We invite the audience to be present and supportive, learn something new and engage with the community. Speakers + topics: - Grace Phang, Worst case scenario interview guide: Prepare for the worst, hope for the best - Maliheh Aghanasiri, Sketchnotes: A non traditional note-taking method for UX researchers - Arushi Singh, Adapting to the ever-changing amorphous field of UX design - Alba Villamil, Beyond Usability: Using UX research to design ethical products - Shannon Murphy, UX x CS: Exploring the Intersection of User Experience and Content Strategy More speakers and topics will be announced soon! Refreshments and snacks will be served. The event is open to everyone. Please take a moment to read through Women Talk Design's Code of Conduct [https://womentalkdesign.com/code-of-conduct/] before RSVPing. Are you a woman or non-binary person interested in presenting your talk at the event? Fill out this form [http://bit.ly/2CLCdyn] and we'll be in touch. **Please sign up on Eventbrite [https://www.eventbrite.com/e/women-talk-design-lightning-talks-boston-tickets-54305440033]. The cost of tickets is $5**
- Playing Well With Others: Leveraging Competing Methodologies for Design Success
Designers are frequently challenged by how to respond to and work within popular methodologies such as Agile Scrum, Lean, and Design Thinking. These are often applied at the same time, and in ways that aren't consistent from company to company. In this talk, Anne Hjortshoj, Director of UX at CarGurus, will talk about ways to reconcile and benefit from these seemingly competitive frameworks. -- Our Speaker -- Anne Hjortshøj is Director of UX at CarGurus. She enjoys demystifying design, building and managing UX teams, tearing interfaces apart, and applying product management strategies to UX. Prior to CarGurus, Anne successfully led UX & product design in the cybersecurity, online education, financial services, and advertising industries. -- Schedule -- 6:00 – 6:30 | Networking and food 6:30 – 7:15 | Anne's talk + questions 7:15 – 8:00 | More networking! -- How to find us -- When arriving to 2 Canal Park, please look for the security guard who will grant you elevator access up to the fourth floor. -- Host & Sponsor -- Thanks to our host and sponsor, CarGurus! Meet CarGurus—the #1 visited online car shopping website in the US. At CarGurus, we’re building the world’s most trusted and transparent automotive marketplace where it’s easy to find great deals from top-rated dealers. Founded in 2006 by Langley Steinert (co-founder of TripAdvisor), CarGurus is a technology company with a passion for data and its power to simplify every aspect of the car shopping experience. Using proprietary technology, search algorithms and innovative data analytics, we provide unbiased validation on pricing, dealer reputation and vehicle history.