User Research: Testing for the real world + What users say v.s. what they do

Ladies that UX Amsterdam
Ladies that UX Amsterdam
Public group


Singel 126-130 · Amsterdam

How to find us

Location is a 10-minute walk from Amsterdam CS. Closest parking spot is at de Q-Park parking, Nieuwezijds voorburgwal.

Location image of event venue


Learn from Hester Bruikman and Sanaa Degani about the real world of user research. Putting theory into practice, two speakers will give you insights and insider tips on how to make user research and usability testing more interactive and more reliable.


#1 Usability testing for the real world

In this interactive talk, Hester will challenge you to make UX testing more fun and effective. Too often we fall back to our routine of N=5 moderated sessions, asking participants to think aloud, analyzing results and writing a report that few colleagues read. Using examples and a small exercise, she’ll share tips and tricks to get more and better insights from your test sessions while making them more fun for your stakeholders, participants, and yourself.

Hester Bruikman
Independent User Researcher

Hester is a freelance, location independent UX researcher. She recently joined blockchain startup Status, with a mission to make Ethereum and the decentralized web human-friendly. Hester holds an MSc in Psychology and a PDEng in User-System Interaction design. Over the past 8 years, she has worked in various domains ranging from medical devices to consumer electronics, finance, advertising and governmental services for companies such as Philips, ING, and Facebook.

#2 Taking what users say with a pinch of salt: Why do users do differently than what they say

There’s a huge difference between imagining using something and actually using it. In addition, human preferences are rather unstable. The key is knowing what to ask and more importantly, how to interpret the answers. Through her talk, Sanaa is going to take you through the design and user-testing process at Picnic by describing 2 projects which addressed various pain points for their customers and gave them a business advantage. How do we know this? The numbers prove it!

Sanaa Degani
UX/UI Designer at Picnic supermarkets

Sanaa is a passionate UX designer at Picnic Supermarkets where her main focus is the Picnic-store app experience and the Picnic rebranding project. Her expertise is Interaction Design, but she works as a multi-disciplinary designer, using the skills of design thinking, empathy and common sense to create out of the box designs for various fields. She has previously also worked on various brand strategy projects using design-based thinking approaches.


UX LEVEL: Intermediate & above


18:30 - Doors open. Dinner & Drinks[masked] - Introduction of LTUX & Effectory[masked]:00 - Hester Bruikman: Usability testing for the real world
20:10-21:00 - Sanaa Degani: Taking what users say with a pinch of salt
21:00-22:00 - Socialize

Thanks to Effectory, food will be served at the meetup, with omnivore, vegetarian and vegan options.


Ladies that UX Amsterdam is a welcoming community that aims to promote female talent and increase female visibility. Our community is inclusive to all background, gender, age, race, and expertise.



Effectory (

We are 150 engaged, passionate employees, who work hard to create the most innovative and useful employee feedback tools. We help organizations improve by gathering the feedback and knowledge from their employees themselves. Our goal is to enable organizational improvement and increase work enjoyment.

We take photos and videos during the event to use in recap blog posts, social media and promotional materials. By coming to the meetup, you give consent to take photos and videos of you. If you do not want to give your consent, please let us know at check-in or change your RSVP to 'Not Going'.

ENGAGE WITH OUR COMMUNITY — Joint Slack group with LTUX Utrecht (~300 members)