Designing a Calm World with Non-Intrusive Technology

Ladies that UX Amsterdam
Ladies that UX Amsterdam
Public group


Singel 126-130 · Amsterdam

How to find us

Location is a 10-minute walk from Amsterdam CS. Closest parking spot is at de Q-Park parking, Nieuwezijds voorburgwal.

Location image of event venue


How can you design technology that becomes a part of a user’s life and not a distraction from it? How to create products that work well, launch well, are easy to support, easy to use, and remain unobtrusive?
Join us in exploring the concept of calm technology, a method for smoothly capturing a user’s attention only when necessary, while calmly remaining in the background most of the time.

The event will be live-streamed:


18:30 - Doors open. Dinner & Drinks[masked] - Introduction[masked]:00 - Designing a Calm World by Marigo Heijboer
20:10-21:00 - A call for Systems Change to enable Calm Tech by Nadia Piet
21:00-22:00 - Socialize

Thanks to Effectory, food will be served at the meetup, with omnivore, vegetarian and vegan options.



Designing a Calm World by Marigo Heijboer
We currently live in a world where most of technology is constantly screaming at us, disrupting our attention and pulling us into the digital world. Businesses use all sorts of persuasive tactics to draw us into their apps and keep us there. How can UX make a difference and help create a world that is more calm and mind-full of our our actual needs?

A call for Systems Change to enable Calm Tech by Nadia Piet
Today's attention economy dictates most of our tech's design principles. That's why we need to design a system that makes way for what otherwise remains an ideology - calm tech - to be adopted and implemented. In this talk, we discuss why we need a paradigm shift in the tech industry, and share some thoughts on how we might begin doing so as both creators and consumers (including business models, design principles, digital value, and more).

UX LEVEL: Beginner - Intermediate



Marigo Heijboer (
An outgoing and driven UX designer at CLEVER°FRANKE with a passion for human decision-making and making complex data user-friendly. Marigo loves creating novel user experiences that help create calmness in the lives of users. She has extensive experience in design and strategy and has worked in multi-disciplinary teams in various fields.

Nadia Piet (
Nadia Piet is a freelance human-centered service & strategic designer fascinated by how we shape technology, and technology shapes us. Currently, she’s working with DECODED to demystify digital for corporates, graduating in Business Innovation, and exploring the value of Machine Learning for Designers with MOBGEN | Accenture Interactive.


Effectory (
We are 150 engaged, passionate employees, who work hard to create the most innovative and useful employee feedback tools. We help organisations improve by gathering the feedback and knowledge from their employees themselves. Our goal is to enable organisational improvement and increase work enjoyment.


Ladies that UX Amsterdam is a welcoming community that aims to promote female talent and increase female visibility. Our community is inclusive to all background, gender, age, race, and expertise.


We take photos and videos during the event to use in recap blog posts, social media and promotional materials. By coming to the meetup, you give consent to take photos and videos of you. If you do not want to give your consent, please let us know at check-in or change your RSVP to 'Not Going'.

ENGAGE WITH OUR COMMUNITY — Joint Slack group with LTUX Utrecht (~300 members)