Next Meetup

UX Centre Stage Conference
More details at Tickets are available at Student Price $30 Use code: STUDENT30 Not a student? Join our Meetup group and we'll send you a code for $15 off the regular price of $65 Keynote Speaker, Joe Natoli's Topic GETTING REAL ABOUT UX: What it really takes to get buy-in, mutual team respect and improved collaboration Far too many UX professionals operate under the idea that formally-named processes and methods are the answer to every problem. That dogmatic adherence to these same “traditional” UX processes magically get us answers. The misguided belief that when we talk to our fellow team members, stakeholders and users, using the proper terminology is somehow of critical importance. That there’s only one way to do any aspect of UX work, and that we must insist that everyone follow along! As I near 50 years of age, I tell you with everything in my being that this is bullshit. Our insistence on following time-honored, expert-prescribed methods and processes — in spite of the deeply messy reality around us — is harmful. To us, our colleagues, our clients and our users. The reality of UX in most organizations is that no one CARES about UX. At least not in the way that we think they do or expect them to do. And until your fellow team members, product owners, stakeholders and executives can see that the user-focused things you’re advocating for get them what they want as well, you’re doing a lot of busy work for no good reason. And 9 times out of 10, the reason they can’t see the connection is because you’re not talking about it in a way they can understand. During this talk, I’m going to explain how and why this environment of misunderstanding exists. I’ll show you how to stop preaching the gospel of UX to people who don’t care about it. I’ll share some better approaches to show them how doing the things you’re advocating for alleviate their fears and make their goals reality. And most importantly, we’ll discuss how to do all this without losing your sanity — or your love for what you do. More details at Tickets are available at AGENDA =============== 8:00am - 8:45am Registration 8:45am Introductions 9:00am Joe Natoli | Author and Teacher, GETTING REAL ABOUT UX: What it really takes to get buy-in, mutual team respect and improved collaboration 10:00am Alicia Napoleon | Product Designer, General Motors Designing for the Multitasking Driver 11:15am Jon Yablonski | Interactive Designer, Dir. of Digital Experiences, AIGA Psychology of Design 12:15pm Lunch (provided) 1:15pm Brian Frank | UX Researcher and Strategist, ResIM Continuous Discovery: Finding The Smallest Ways to Answer the Biggest Questions 2:15pm Alicia Zhong | UX Researcher and Strategist, Postmedia How to get stakeholder buy-in from UX research 3:30pm - 5:00pm Panel Discussion with all the speakers 5:00pm - 5:30pm Wrap-up and give aways 5:30pm - 6:30pm Social More details at Tickets are available at

fanshawe college

1001 Fanshawe College Blvd, London, On · London, ON

    Past Meetups (34)

    What we're about

    How might we bridge the gap and see more women leading and influencing the user experience, tech and design fields… right here in London, Ontario?

    That’s the question we’re on a mission to answer. The Ladies the UX, London Ontario chapter is a group of women and men who aim to build a positive space in the UX community to share, collaborate, and build their UX skills.

    We’re a friendly and informal group that fosters an atmosphere of learning, mentorship and support. If you are looking to break into the UX industry, develop your career, collaborate on a project or just interested in what UX is all about, we can help!

    Everyone welcome!

    Note: By attending our events, you agree to have photos and/or videos being taken. These photos may be used in future promotional materials or shared on social media. If you would prefer not to have your photo taken, please let us know in advance.

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