This year take a new approach to achieving your career goals, learn how to connect to and build a squad. Squads are groups of professional women who are committed to mentoring and supporting each other in reaching their goals. We’ll start by giving you a basic guideline and a few tips for success and then spend time connecting and creating the framework for your squad.
6:30 - 7:00 pm - Eat, drink, mingle
7:00 - 7:15 pm - Presentation
7:15 - 8:00 pm - Small group discussion
8:00 - 8:10 pm - Closing remarks
8:10 - 8:30 pm - More mingling
I help super early stage startups and, sometimes, bigger companies. I get geniuses from the chaos of a gazillion ideas to the laser focus they need for success. I ask the questions that are so basic they're brutal, and I'm there to help get to the answers. Once the focus is there, I turn my attention to the experience we need to create to attract and make sense to ordinary humans. I help build the right product processes, create the team, coach the players, and speed up the system.
I'm proud to say the startups I've worked with have a far-above-average hit rate.
I've written several books on Personas, including my latest website on Alignment Personas. Alignment Personas help solve a lot of communication and focus problems in organizations, and they ensure any research you end up doing will be understood and have an impact.
And I'm a speaker. A really good one. I love to do it, I bring my passion for my work to every talk, and my energy tends to energize. Of course I speak on customer centrism, alignment personas, and all things startup. Lately, I've added practical pep talks on how to negotiate for the salary and title you deserve.
Ashby has been experiencing life on this planet since she was born. For the last decade or so she has been creating unforgettable experiences at the intersection of form and function as a UX leader, visionary, and practitioner. She’s helped create high-impact and high-value products for companies large and small including Amazon, Google, Deloitte, Wells Fargo, Exxon, Kohl’s, and many more.
Professionally she is currently focused on helping teams untangle their design messes to unveil the simple, smooth, and seamless experiences they knew existed all along.
As a mentor she is passionate about helping women figure out what they want from life and their careers and how to create their own best experiences.
She also makes goat cheese, from fresh goat milk that she extracts manually from her goats, Rosemary and Jasmine, every morning and evening.