Introduction to Marketing Automation by Lionel Johnston: Part 2 of 3

Customers are more informed than ever and are bombarded with marketing messages every day. In the quest for a customer’s attention, many marketers are attempting to differentiate themselves through Inbound Marketing, or also known by many as Content Marketing. Additionally, technology has advanced and marketing automation has been critical for many marketers helping them deliver the right message, at the right time, to the right prospect. The first seminar was an introductory session that presented and discussed current trends around ‘Interruption’ and ‘Inbound’ marketing philosophies. It was well-attended and many people stayed after to ask questions and share ideas. The second instalment will be an “Introduction to Marketing Automation”. Many marketers use various tools such as: MailChimp for emails, Hootsuite for social media, WordPress for blogging, etc. While those tools are great, marketing automation puts all of those tools in one platform. The goal of marketing automation is to provide a personalized experience but in an automated manner. There is a lot that we could tell you here, but we will save that for the seminar. If you are serious about driving results through modern marketing techniques make sure to sign up! The third seminar, will bring both Inbound marketing and marketing automation best practices together and will be more of an intermediate discussion. This seminar series is ideal for those with limited experience with inbound marketing and/or marketing automation, but may be considering introducing Inbound practices or automation to their company. However, even those with marketing automation experience will find value in our discussion. Regardless of your experience level, this seminar will be an excellent opportunity to meet fellow marketers and build a community of like-minded folks that want to grow their business through Inbound marketing.