Testing Business Ideas using Experimentation
Talk Summary
David Bland was approached by Alex Osterwalder (creator of the Business Model Canvas) to co-author a new book about 'Testing Business Ideas'.
https://www.amazon.com/Rapid-Testing-Business-Ideas-Customer/dp/1119551447
They had both observed a gap between sketching out an idea and finding practical ways to rapidly test it. Building on Business Model Generation, Lean Startup and Value Proposition Design books, they decided to curate a list of experiments for people who are stuck making progress on their idea.
Building on the foundation established by Joeri (Yuri) Timmermans (BIGJUMP) and John Stathakis in the joint meetup on the 23rd July, where the concepts of waste, MoSCoW and MVP were introduced, the purpose of this workshop is to demonstrate why you should test your ideas using experimentation and how you can create experiment sequences to test the desirability, viability and feasibility of your business idea.
This interactive talk David will apply the principle of "Learning whilst doing" to demonstrate the concepts of the book and facilitate an online exercise for creating your own experiment sequences.
Agenda
3:45 - 4:00pm: Welcome & Introductions
4:00 - 4:30pm: Why test your ideas; Advanced Business Model Generation; A Case study in rapid experimentation
4:30 - 4:45pm: Experiment sequence exercise
4:45 - 5:00pm: Q&A
This event is co-hosted with Agile Brisbane Meetup and supported by SoftEd, Australian Computer Society (ACS), Project Management Institute (PMI), River City Labs, Lean Startup Sydney Meetup, Sydney Scrum User Group and BIGJUMP - Bringing Innovation to Life
Speakers BIO - David Bland, CEO and Founder of Precoil
David advises companies on how to find product-market fit using lean startup, design thinking and business model innovation. He’s the co-author of Testing Business Ideas with Alex Osterwalder. David pioneered GE FastWorks with Eric Ries (Author of 'The Lean Startup', advised emerging product teams at Adobe and even mentored Toyota on lean startup practices.
Before his transition into advising, David spent over 10 years of his
career at technology startups. He stays connected to the startup scene through his work at Singularity University, Draper University, Backstage Capital and several other Silicon Valley accelerators.
Please join us for an interactive and informative session. Note that the Zoom link for the meeting will be updated closer to the meeting date.
Note: This interactive workshop will use Miro software for the exercise. If you want to actively participate in the activities it is recommended to use a laptop, desktop or tablet and not a phone. If you don't have one of these devices, or if your corporate network limits connectivity, then you can still join for the content.
