How Successful Companies know how to Grow: Leveraging Jobs Theory

Dumb question: is achieving business growth a high priority for your Startup?

If you have not considered how "Jobs Theory" is impacting your business, it might be too late...

https://www.youtube.com/watch?v=Q63PZR7mG70

Jobs Theory, by by Prof. Clay Christensen (Harvard), has been developed over the past 20 years and is now a powerful predictive theory for business growth and success.

In this Meetup we will cover:

• What is Jobs Theory?

• Practical ways to apply Jobs Theory for your Startup

• Interactive Q&A

The primary material for this presentation is based on the 2016 book is Competing Against Luck by by Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan.

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For further information on Jobs Theory:

Harvard Business Review interview with Prof. Christensen (https://hbr.org/ideacast/2016/12/the-jobs-to-be-done-theory-of-innovation.html)

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This Meetup will be presented by Paul Davies (https://www.linkedin.com/in/paultdavies/), who is a mentor at River City Labs. He has 18 years of B2B sales experience with over $30M of personal selling. He has MBA and B.Comm (Marketing) qualifications from QUT and Griffith University. Paul has worked in organisations with limited marketing/branding to sign up big-brand customers.