Past Meetup

Startup Growth: Leveraging Jobs Theory to increase your competitiveness

This Meetup is past

13 people went

River City Labs

Level 3, 315 Brunswick Street, · Fortitude Valley

How to find us

Basecamp Room at River City Labs (RCL). If you have not been to the new RCL location please follow the instructions below

Location image of event venue


Jobs Theory is a powerful tool to interpret why businesses fail and succeed, and can assist in building competitive strategies for businesses.

This meetup will frame Jobs Theory around how a startup can become more competitive by closely aligning to their customers' intrinsic needs to "make progress".

Jobs Theory, by Prof. Clay Christensen (Harvard), has been developed over the past 20 years and is now a powerful predictive theory for business growth and success. He explains Jobs theory with the McDonalds Milkshake example:

In this Meetup we will cover:

- What is Jobs Theory?
- Examples on ways to grow your startup
- Interactive Q&A

The content for this presentation is based on Harvard researchers: Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan.

There will be a "sales flavour" to this presentation, as most startup founders need to be able to pitch their product.