Past Meetup

Practical Influencing Tactics for Startups

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River City Labs

Level 3, 315 Brunswick Street, · Fortitude Valley

How to find us

"Basecamp room" at River City Labs. (if you are not familiar with RCL, to Level 2, and walk up the internal stairs).

Location image of event venue


Being able to influence others around you is a key trait of success for sales people for many generations.

Are influencers born or made?

Can you learn to be more influential?

The truth is that you can learn how to be more influential with those around you!

In 1984, Robert Caildini introduced the Theory of Influence, based on the following six key principles:

• Reciprocity

• Commitment and consistency

• Social proof

• Authority

• Liking

• Scarcity.

Paul Davies ( outline the 6 Principles of Influence, and give you practical examples and tips to apply in your Startup Sales today!

Paul is a mentor at River City Labs. He has 18 years of B2B sales experience with over $40M of personal selling. Paul has worked in organisations with minimal marketing/branding to sign up big-brand customers.