Why LEAN is the future of content: Using Curation to Jumpstart your Business

**This event is being held in conjunction with Social Media Week NYC 2014**

Lean Content Marketing (#leancontent), is the optimal use of tools, time, and resources to make the most out of your content marketing strategy. Over three quarters of both B2B and B2C marketers said in a 2013 report released by the Content Marketing Institute that their biggest challenge with content marketing was the lack of time. Lean Content is a methodology developed by the marketing team at Scoop.it that applies tactics like repurposing, testing, visual content, user-generated content, and content curation to create a winning content strategy without having to hire a full-time content director. Lean Content can be applied in companies from startups and SMBs all the way to enterprise business leaders - who doesn't want to save time and money and still succeed? Scoop.it's Community and Content Lead Ally Greer will share tips from one year's worth of events in San Francisco, featuring advice from Facebook's Jonathon Colman, Buffer's Leo Widrich, UserVoice's Evan Hamilton, and more.

During the second half of this special session, Ally will teach you how to get the most out of Scoop.it, including a thorough review of Scoop.it's Business and Enterprise plans and features.

Key themes include:

-Optimizing content discovery

-Integration into your website or blog using subdomain hosting or the API

-Scheduling content to publish throughout the day

-Leveraging social analytics

-Custom branding your topic pages

-Curating with your team

-Publishing weekly newsletters from the content you've already curated