Everyone working on a product is trying to achieve the same goal: product-market fit. But most products fail to do so. In this session, Lean Startup and product management expert Dan Olsen will share advice from his book The Lean Product Playbook (http://amzn.to/1EYCUdP). Dan has developed a simple but effective process for achieving product-market fit. Dan will describe his Lean Product Process, a 6-step methodology that guides you through how to:
1. Determine your target customer
2. Identify underserved customer needs
3. Define your value proposition
4. Specify your Minimum Viable Product (MVP) feature set
5. Create your MVP prototype
6. Test your MVP with customers
Dan will illustrate his concepts with real-world examples and case studies.
Come learn how to turn product definition and development into more of a science than an art to improve your odds of success.
About the Speaker
Dan Olsen (http://dan-olsen.com/) is a Lean Startup and product management consultant, speaker, and author. At Olsen Solutions, he works with CEOs and product leaders to build great products and strong product teams, often as interim VP of Product. His clients include Facebook, Box, Microsoft, and UserTesting. Dan is the author of the bestseller The Lean Product Playbook.
Prior to consulting, Dan worked at Intuit, where he led the Quicken product team. He also led product management at Friendster. Dan was also cofounder and CEO of TechCrunch award winner YourVersion, a personalized news startup. Dan earned engineering degrees from Northwestern and Virginia Tech and an MBA from Stanford.
You can find Dan on LinkedIn (https://www.linkedin.com/in/danolsen98/) and on Twitter at @danolsen (https://twitter.com/danolsen)