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From $0 to paying customers - Lean Startup Step by Step

Custdev, BMC, Personas, Growth Hacking - these are all topics that you've heard about, done or even taken a workshop on. But how do you put it all together?

I've learnt from experience that many startups fail because they're not able to see the bigger picture and prepare quickly enough for the next step.

This is a hands-on workshop. We’ll be running a simulated experiment where you’ll walk the path of “a founder with an idea,” to “a founder with a viable, profitable startup.”

If you are either thinking of creating your own product, or have started one, you'll walk away from this workshop with a map to guide you to success.

6:00 - Doors open, networking food and drinks
6:30 - Simulation begins. I've got an idea!

  • Let's lay out the ground rules. The lean principles
  • Does this idea have potential? My unique value proposition  - Who's this for? personas and customer segments
  • You mean they really want it? Customer interviews and qualitative feedback
  • Can I make money if it works? Market size, costs and revenue streams
  • Let's get the word out! Channels, blogging and online presence
  • A picture is worth a thousand words. The business model canvas
  • But how can I tell if it'll work? Building MVPs and testing them out
  • We got traction, but will it work with more people? Surveys, landing pages and quantitative validation
  • The manual way. Start with the concierge model
  • Rinse and repeat. The build-measure-learn loop

8:00 - Simulation continues. Let's scale the business

  • We got it, not let's redo it. Rebuild your product for quality
  • Let's tell the world! Inbound marketing and growth hacking
  • Working together. Hiring, office or distributed, dev teams, product iterations and releases
  • Keeping tabs on customers. CRMs, don't be a stranger.
  • Taking payments. Don't make it hard to pay you
  • Rinse and repeat. The build-measure-learn loop

8:30 - Simulation ends.

The workshop will be led by Spike Morelli (@spikelab) - jack of many trades and pretty good at a couple.

Spike most recently worked at a startup acquired by Google and over the last two years has run several side projects in the education space with a focus on Massive Open Online Courses. He is an engineer converted product manager and UX lover and has worked for 15 years in the IT industry. Despite all the software he's dealt with he has a soft spot for crafting hard goods (especially wooden furniture) and not-so-hard goods (especially cake). He loves to help entrepreneurs however he can and in general help people succeed.

If you'd like to attend this, but can't make it to the valley and would love the event to be held in SF please let me know on twitter, email ([masked]) or drop a comment here on meetup.

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  • Spike

    I would like to thank everybody that attended last night, I'm sure it was tough for everybody to sit through 2 hrs of packed content after a day at work, so thank you for sticking with me.

    In the spirit of the continuos improvement we talked about, I would appreciate if you could take 2 minutes to give me some feedback so that I can do a better job next time and deliver you even more value.

    Thanks again and please do get in touch if you have any questions or there's anything else I can do for you, this is an amazing community and I'm happy to do all I can to support it.

    email: [masked]
    twitter: @spikelab

    May 21, 2013

  • Scott E. T.

    I got several good takeaways and have a lot more questions. Many good resources were mentioned, so I plan on drilling in to some of these new concepts. Thank you all for such a great meetup!

    May 21, 2013

  • Aidan Y.

    Spike did an excellent job, he knows his stuff and shared the best and most relevant knowledge.

    May 21, 2013

  • A former member
    A former member

    Oops thought it was my dc lean group

    May 19, 2013

  • A former member
    A former member

    Unfortunately not this time -- Looking forward to next one

    May 19, 2013

  • A former member
    A former member

    Sorry, Just cannot make it down to San Jose.

    May 16, 2013

    • Spike

      No problem Lydia, depending how it goes I'll redo it in SF, I've already had a few requests so it's probably gonna happen, but nothing confirmed as of yet

      May 18, 2013

  • Spike

    Hi all,

    this is Spike your event host. I'm looking forward to see everybody on Monday the 20th and if in the meantime you wanted to invest 2 minutes going through this it'll help me a lot to tailor the workshop and deliver you more value:

    thanks and see you all soon.


    May 10, 2013

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