Lean Startup Circle - Menlo Park, Silicon Valley

Name: From $0 to paying customers - Lean Startup Step by Step
Start: 2013-05-21T01:00:00Z
Location: US Market Access Center

From $0 to paying customers - Lean Startup Step by Step

May 20, 2013 · 6:00 PM
US Market Access Center

Custdev, BMC, Personas, Growth Hacking - these are all topics that you've heard about, done or even taken a workshop on. But how do you put it all together?

I've learnt from experience that many startups fail because they're not able to see the bigger picture and prepare quickly enough for the next step.

This is a hands-on workshop. We’ll be running a simulated experiment where you’ll walk the path of “a founder with an idea,” to “a founder with a viable, profitable startup.”

WHAT YOU GET:
If you are either thinking of creating your own product, or have started one, you'll walk away from this workshop with a map to guide you to success.

SCHEDULE:
6:00 - Doors open, networking food and drinks
6:30 - Simulation begins. I've got an idea!

Let's lay out the ground rules. The lean principles
Does this idea have potential? My unique value proposition - Who's this for? personas and customer segments
You mean they really want it? Customer interviews and qualitative feedback
Can I make money if it works? Market size, costs and revenue streams
Let's get the word out! Channels, blogging and online presence
A picture is worth a thousand words. The business model canvas
But how can I tell if it'll work? Building MVPs and testing them out
We got traction, but will it work with more people? Surveys, landing pages and quantitative validation
The manual way. Start with the concierge model
Rinse and repeat. The build-measure-learn loop

8:00 - Simulation continues. Let's scale the business

We got it, not let's redo it. Rebuild your product for quality
Let's tell the world! Inbound marketing and growth hacking
Working together. Hiring, office or distributed, dev teams, product iterations and releases
Keeping tabs on customers. CRMs, don't be a stranger.
Taking payments. Don't make it hard to pay you
Rinse and repeat. The build-measure-learn loop

8:30 - Simulation ends.

BIO:
The workshop will be led by Spike Morelli (@spikelab) - jack of many trades and pretty good at a couple.

Spike most recently worked at a startup acquired by Google and over the last two years has run several side projects in the education space with a focus on Massive Open Online Courses. He is an engineer converted product manager and UX lover and has worked for 15 years in the IT industry. Despite all the software he's dealt with he has a soft spot for crafting hard goods (especially wooden furniture) and not-so-hard goods (especially cake). He loves to help entrepreneurs however he can and in general help people succeed.

PS:
If you'd like to attend this, but can't make it to the valley and would love the event to be held in SF please let me know on twitter, email ([masked]) or drop a comment here on meetup.

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Spike

I would like to thank everybody that attended last night, I'm sure it was tough for everybody to sit through 2 hrs of packed content after a day at work, so thank you for sticking with me.

In the spirit of the continuos improvement we talked about, I would appreciate if you could take 2 minutes to give me some feedback so that I can do a better job next time and deliver you even more value. http://bit.ly/16Mc11p

Thanks again and please do get in touch if you have any questions or there's anything else I can do for you, this is an amazing community and I'm happy to do all I can to support it.

email: [masked]
twitter: @spikelab

0 · May 21, 2013
Scott E. T.

I got several good takeaways and have a lot more questions. Many good resources were mentioned, so I plan on drilling in to some of these new concepts. Thank you all for such a great meetup!

0 · May 21, 2013
Aidan Y.

Spike did an excellent job, he knows his stuff and shared the best and most relevant knowledge.

0 · May 21, 2013
A former member

Oops thought it was my dc lean group

0 · May 19, 2013
A former member

Unfortunately not this time -- Looking forward to next one

0 · May 19, 2013
A former member

Sorry, Just cannot make it down to San Jose.

0 · May 16, 2013
- Spike
  
  No problem Lydia, depending how it goes I'll redo it in SF, I've already had a few requests so it's probably gonna happen, but nothing confirmed as of yet
  
  0 · May 18, 2013
Spike

Hi all,

this is Spike your event host. I'm looking forward to see everybody on Monday the 20th and if in the meantime you wanted to invest 2 minutes going through this it'll help me a lot to tailor the workshop and deliver you more value:

http://bit.ly/from-0-to-paying-ws

thanks and see you all soon.

Spike

0 · May 10, 2013