I am very excited to be partnering with Diateino to welcome Sharon Tal, co-author of Where to Play: 3 steps for discovering your most valuable market!
>> register here for this event:
Steve Blank & Rita Gunther McGrath recommend the addition to the lean toolset: the book Where to Play?
Definitely, this will help executives stop playing the market roulette.
Choosing which markets to focus on is a crucial and ongoing process throughout the life of a business, yet it is often one of the trickiest questions that managers face when commercializing innovations.
How to compare and prioritize market opportunities?
Comparing and prioritizing different types of customers can be a devastating task, with the need to generate one clear pattern from endless bits of information. To overcome this challenge, we’ve rigorously studied and worked with hundreds of startups to create the Market Opportunity Navigator. This simple and solid framework helps entrepreneurs map out their market opportunities systematically,
so they can find the right markets at every stage of their growth.
In this talk, we will present the myths, tips, and frameworks for revealing the best market opportunities and figuring out where to play.
"Designed to work seamlessly with our Business Model and Value Proposition Canvases, the Market Opportunity Navigator, proposed by Marc and Sharon, will help entrepreneurs and innovators to commercialize technologies." Alex Osterwalder and Yves Pigneur, authors of the bestseller Business Model Generation
The French edition of "Where to Play" will be on sale at the event.