Target the people most likely to buy - and lead the masses.

Target the people most likely to buy - and lead the masses.

Dramatically cut your time to first revenues - and growth - engaging the people most likely to buy your new offering - Gateway Adopters.

Significantly increase your chance of winning. Not everyone within a market thinks and acts the same. Focus your customer development and product/fit on the people that adopt and prove new concepts. Create a compelling offering for this small group that leads your mass-market.

Leverage insights from over 3,800 complex projects and 200,000 decisions so you can:
· Identify and engage Gateway Adopters to deliver a compelling product/fit fast
· Market and sell to the people most likely to buy
· Generate revenues faster

About Patrick Hogan:
These breakthrough insights into market engagement were developed by Patrick Hogan. With over 25 years of experience at startups and enterprises launching new software, hardware and professional services offerings into nascent markets, Patrick is an expert at
· Finding the right people for new, disruptive offerings
· Determining what these customers find compelling
· Align efforts to customer value
· Mitigating a projects biggest risks before you make big bets

Agenda
5:45 - Registration/Networking
6:15 - talking starts
7:30 - Q&A

Special thanks to OnePiece Work, our venue sponsor.

About Lean Startup:
Lead by active Angel Investors, this group is for anyone interested in the application of Lean Startup Principles and the Customer Development process developed by Steve Blank and refined by Eric Ries. We seek to provide real-world information to help founders and those interested in startups in areas business planning, marketing, networking to anything needed to launch and sustain a business. We also welcome speakers who are interested to contact us.