Past Meetup

4 Steps To Bootstrap Product Innovation In Your Company

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4 Steps To Bootstrap Product Innovation In Your Company

Here’s a scenario:

Top Exec at your company comes to you and says, “Yesterday, I was talking to Big Customer and they mentioned how they’d love it if we could deliver Great Idea. I think Great Idea is a great idea. How fast can we get it done?”

Sound familiar?

Many product folks are frustrated with the process of pursuing a new product in their companies, complaining about how difficult it is to secure resources and garner internal support. On the flip side, executives are wanting their organizations to become more innovative and move faster, but are disappointed with the results.

Join Shardul Mehta, VP of Product at Diamond Mind and Founder of ProductCamp DC, as he shares a real-life example of how he fused Lean Startup and product management techniques to bootstrap the launch of a new product, and discusses how you can apply the same tactics at your organization.


Shardul Mehta ( is Founder of ProductCamp DC ( and VP of Product at Diamond Mind. He has founded two startups, and has led product teams in small companies and the Fortune 500, such as Asurion and Capital One. A lifetime builder and innovator, he has a passion for understanding customer needs and bringing compelling solutions to the market. He has been an advisor to several startups, and is a mentor at Lean Startup Machine and Startup Mason’s Innovation Lab. He provides free product help ( to product people across the world. Shardul blogs about his experiences at ( His upcoming book is Getting Product Done (, a guide to a smarter, faster way to successfully take a product from idea to launch.