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What's in Your Start-Up Toolbox?

If you've ever wanted to peek into the processes, analysis and tools of your fellow entrepreneurs, this event is for you.

We'll get a behind-the-scenes look at six company toolboxes to learn how they 1) communicate internally and maximize efficiency with their team, and 2) measure and understand customer behavior and learning.


Featured Speakers

Fast Customer, @fastcustomer - skip hold.

- Aaron Dragushan, @dragusha, Co-founder, will talk about communication tools that unify their distributed team of six people, and how the team uses Flurry Analytics to measure events in the Fast Customer iOS app.

Mark Quezada, Development, will discuss how his team pair programs and deploy across three different time zones.

David Browning, Design, will talk about how he uses Mixpanel to test, measure, and make decisions about UX and design.

Hinge, @HingeApp - smart real world dating.

- Justin McLoed, @lnchpd, Co-Founder & CEO will dive into how his company uses Pivotal Tracker (tech task management), KissMetrics (website metrics) and Jaconda (group communication).

Brazen Careerist, @brazencareerist - virtual recruiting.

- Ashley Hoffman, @ashleyhoffmanVice President of Marketing + Strategic Parternship at Brazen will talk about how the company uses in-person user testing, Google Form surveys, and a/b testing on a variety of platforms including Wufoo and Unbounce.

Lightening Round

- Jill Richmond, CEO and co-founder of the Coterie, @thecoteriedc will speak about how she uses Google Analytics for funnel analysis & conversion tracking. The Coterie is a subscription-based platform that connects curious eaters with high-end restaurants.

- Alex Murguia, founder of Instream Wealth will speak about the tools he uses in his business.

- Jamey Jeff, co-founder at Remarkable Hire, will discuss how his start-up uses kiss metrics.

Featured Speaker Bios

Aaron Dragushan, Co-founder, Fast Customer. Aaron drives the vision of FastCustomer. Since 1993, he has been building powerful web products that help businesses succeed. He founded Wondermill Webworks, Inc., the parent company to notables Freedback and Ask500, both of which continue to power businesses worldwide today. He also has founded and organized tech groups in Hawaii, DC, and AZ.

Mark Quezada, Development, Fast Customer.
Mark leads Fast Customer web development efforts. Ever the tinkerer, he has been developing web applications for more than a decade. (Since before they were called "web apps" even.) His current fixations are high-performance web applications using Ruby on Rails and helping teams bridge the gap between technology and user experience.

David Browning, Design, Fast Customer
David leads Fast Customer product strategy. For a decade, David has honed his expertise in designing, developing, and leading the technical production of high-performance web applications for enterprise companies including the MITRE Corporation.



Justin McLoed,Co-Founder & CEO, Hinge
Bio coming soon!





Ashley Hoffman, VP of Marketing + Strategic Parternship at Brazen Careerist, is a marketing and business development pro in Washington, D.C. Currently she serves as the Vice President of Marketing + Strategic Parternship at Brazen Careerist, an exciting start-up in the career and tech space. Before trading in her suit for more skinny jeans, Ashley worked at a variety of foreign policy and national security organizations in Washington, D.C. (though she originally hails from Iowa, and is proud of it).



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  • Micah C.

    I'm sorry I missed this event. It looked great. Maybe we could connect at the Startup Professionals in Los Angeles Linkedin group.

    August 10, 2012

  • Bill A.

    It was a great experience. Thrilled to have the chance to participate and learn.

    June 23, 2012

  • Jean M.

    During our next discussion of tools, it would be helpful to talk about the hurdles that were encountered and resolved during the implementation of the tools.

    Also, I would like to know some of the alternatives that were considered before deciding on a particular tool.

    Here's a site that might be helpful with respect to my last point:

    June 21, 2012

  • Brian G.

    Great talk Tuesday. My bosses at New Signature are interested in rolling Pivotal Tracker and coupling it with SCRUM training and certification. Any ideas on good SCRUM trainers in the area?

    June 21, 2012

  • Edwin S.

    great experience!

    June 20, 2012

  • Leslie A.

    I found that a lot of the terms and tools identified were not defined very well. It comes across that everyone attending has been to all of these meetups before and understands all of the language used. I know this is not intentional but it may be better in the future to ask presenters to take more time to define terms and tools to help new people coming into the group.

    June 20, 2012

  • A former member
    A former member

    A really nice infographic on tools..

    June 20, 2012

  • A former member
    A former member

    This was awesome (as usual). Got to know a lot about tools and how successful companies are using them.

    June 20, 2012

  • Alexis G.

    Great presentations, great company! My only suggestion was that it felt a bit long... But I don't know how long they usually are since this was my first one. Really enjoyed it!

    June 20, 2012

  • Patrick M.

    Had a wonderful time learning about all of the resourceful tools everyone uses, from Kissmetrics, Mixpanel, to Mailchimp and Zendesk. Thanks guys! Next time I want an official red and white name badge like the Meetup logo :)

    June 20, 2012

  • language b.

    Information may be useful but not for me at this current level of startup.

    June 20, 2012

  • Jacob P.

    Great event, very helpful for myself and everyone I spoke about. Diving into the weeds about areas of concern for all startups is extremely useful. I can say that I've added a few things into my toolbox, that is for sure!

    June 20, 2012

  • Daniel A.


    June 19, 2012

  • Patrick M.

    Thanks for sharing Sarge!

    June 19, 2012

  • A former member
    A former member

    A list of LS tools I've found helpful:

    June 19, 2012

  • Colsie

    I signed up with two spots but couldn't find a babysitter so my +1 can no longer make it. What should I do?

    June 19, 2012

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