Past Meetup

Google to speak at E-Commercial - Ecommerce Marketing & Technology Conference

This Meetup is past

66 people went

Price: £25.00 /per person
Location image of event venue

Details

We will be holding an e-commerce marketing and technology conference with speakers from various agencies, technology partners and established e-commerce businesses, plus our keynote speaker Adam Devlin from Google.

We will be holding the conference at The Curve Theatre in Leicester - which host up to 150 delegates in their Studio Theatre.

We are only charging £25 (including VAT) for this event to cover the costs of the refreshments.

You can see the program below.
[masked] Registration & refreshments

9.20 Welcome

9.30 Building site authority and customer trust

• Reviews and seller ratings - Callum McKeefery - Reviews.co.uk

• Google Certified Shopping - James Bavington - Creare

• SEO Authority through content marketing, PR and outreach - Caroline Spence - Anicca Digital *cancelled*

• Discussion

10.30 Product feeds and shopping ads

• What's new in shopping ads and buy buttons - Ann Stanley - Anicca Digital

• Advantages of using feed management software - James Murphy - Web Juice

• Social shopping - Samantha Hearn - Anicca Digital

• Discussion

11.30 Break

12.00 What's new in Digital marketing

· Google updates, technical and on-page SEO for ecommerce - Sukh Singh - Anicca

· Personalisation - the key to success in Q4 - How to tailor the customer journey for more successful seasonal shopping - Patrick Obolgogiani - Nosto

• What's new in Remarketing? - Ann Stanley - Anicca Digital

· Discussion

1.00 Lunch

2.00 Maximising revenue from new and existing clients

• CRO & testing - Andraz Stalec - Red Orbit

• CRM, segmenting multichannel & data - Kevyn Robins - Hockey Factory Shop

• Discussion

3.00 Break

3.30 Round tables - round 1

• SEO for e-commerce websites - Sukh Singh - Anicca Digital

• Market places - Andy Steel - BuyDirect4u

• Methods to increase return on ad spend (ROAS) - Gurpreet Bassi & Lorene Le Dizet - Anicca Digital

4.15 Round tables - round 2

• Mobile responsive vs apps - Fiona Taylor Gorringe - Xibis

• Ecommerce platforms - Rob Williams - Williams Commerce

• Developing the brand online and offline - Ann Stanley & Samantha Hearn

5.15 Adam Devlin from Google talking on "Insights from Google: consumer trends, on line growth & the future of digital advertising"

5.45 Drinks, reception and Leicester Digital Exchange Networking