How a digital product is going to reshape your business
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Over the past few years, Internet technologies have moved into every part of established businesses. Selling via digital marketing, customer relationship management and eCommerce. Employee collaboration via intranets, email and messaging. Operations via enterprise resource planning and business intelligence tools.
One area remains, the product itself. Any object can be enhanced by adding digital capabilities. Start to do this in your products, or suffer at the hands of those that are already at work to disrupt your industry.
Paul Muston will alert you to the threats and opportunies head for your company from his many years of research and IP creation for a Fortune 500 industrial sensor and analytics company.
