The future of digital advertising is live video, which is poised to disrupt a $20+ billion dollar marketplace. According to an E-Marketer study, one-fifth of US media decision makers are planning to invest in live stream video ads in the next six months. With Facebook, Twitter, and YouTube all focusing on live stream content, we're at the cusp of a monumental shift in media consumption. We've seen the swiftness of the movement following the late Philando Castile's death via live stream on Facebook and the instantaneous star turn of Chewbacca Mom.
Who's next? How do we, as marketers, advertisers, and influencers, capitalize on the live stream movement? How do we get ahead of the curve in a still developing marketplace? We'll bring in thought-leaders and influencers from top technology and media companies from Silicon Valley to Madison Avenue. We'll learn, network, teach, and lead the live revolution! (And eat and drink while we're at it! )
Who are we? We've been featured in AdWeek, Ad Age, AdExchanger, and The Drum for our groundbreaking Live Stream technology. (http://www.adweek.com/news/technology/bernie-sanders-targeting-california-voters-live-video-ads-171844) You can find out more about us here: http://tractionlabsmedia.com/