ABM Meetup: Sales & Marketing Alignment

The wait is over! We're back with our second ABM Meetup talking all things Sales & Marketing Alignment. Romeo & Juliet, Brad & Angelina, Mars & Venus…Sales & Marketing? At times, it can feel like there isn’t a more tragic pairing. Don’t despair, there’s hope! Our panel of B2B professionals representing BOTH sales and marketing functions will offer an entirely different point of view.

Whether you call it key account, target account, account based marketing or account based everything, companies that focus their attention on the prospects most likely to buy, are seeing better bottom line results. Learn how shared language, objectives, and metrics results in the type of alignment ripped right from the pages of a romance novel – well maybe more of a marketing textbook.

Food and beverages will be provided.

Attendance is £10, with 50% of all proceeds going to The Prince's Trust.

ABM Star-Cross Strategies Panel:

• Matt Downes, Senior Client Director EMEA, SAVO Group

• Harry Maxwell, Business Development Lead, SAVO Group

• Alex Embling, MD, Strategic IC

• Riaz Kanani, Joint-MD and Co-Founder, Radiate B2B

• Stephen Baker, UK/IE Team Lead & Sales Coach, Eventbrite

Don’t forget your questions!

As with our previous Meetups, we’ll have questions on hand but we want to hear from you! Guests are encouraged to engage & interact with the panelists throughout the discussion.

Agenda:

• 6:00pm – Networking, food, & drinks
• 6:30pm – Panel and Audience Q&A
• 7:30pm – More networking & event wrap up

This Meetup is open to B2B marketing & sales professionals.