We are excited to announce the very first Analytics Pioneers Meetup in London!
Date: 26 September 2025
Time: 17:00 – 20:00
Location: Challenger House, 42 Adler St, London E1 1EE, UK
(Nearest Tube Station: Aldgate East)
Join us for an evening of learning, exchange and networking. Inspiring talks will be complemented by food and drinks, kindly provided by our sponsors JENTIS and mohrstade.
Agenda
17:00 – 17:45 | Networking & food/drinks
17:45 – 18:45 | Talks
- Talk 1
Speaker: Eddie May, JENTIS
Title: Back to Basics: A Look at Tracking Architectures
Overview: There’s a lot of discussion around client-side vs. server-side tracking, with many claims and counterclaims. This talk provides an overview of different tracking architectures, highlighting the advantages and disadvantages of both approaches.
- Talk 2
Speakers: Patrick Mohr & Marcus Stade, mohrstade
Title: Introduction to MCP Servers
Key Topics:
- Core functions in Digital Analytics
- Key benefits
- Practical use cases
- Conclusion & Q&A
This talk introduces MCP servers as the new “USB-C for AI,” enabling large language models to securely connect with external tools and data sources. Focusing on digital analytics, we will explore how MCP servers simplify access to platforms such as Google Analytics and BigQuery, turning natural language queries into actionable insights.
- Talk 3
Speaker: Moritz Bauer, mohrstade
Title: Pitfalls of Raw Data Processing in BigQuery and How to Avoid Them
Key Topics:
- Keep costs under control & estimate usage
- Alerting and monitoring
- Best practices
18:45 – 20:00 | Networking & food/drinks
We’re looking forward to welcoming you to the Analytics Pioneers Meetup ahead of MeasureCamp London!
To enjoy networking, talks and free food and drinks at the event, please make sure to register in advance via the link below.
Please note: Registration in advance is required!
Please register here: https://events.jentis.com/analytics-pioneers-meetup-london
