What we're about

4GenNow London (formerly Millennial and Baby Boomer Entrepreneurs London)

We match and advise four generations of entrepreneurs: Millennial, Baby Boomer, Gen X and Gen Z on how to found and build intergenerational startups. By connecting 4 generations of entrepreneurs, we intend to unleash an Entrepreneurial Renaissance to fuel economic growth in both urban and rural areas throughout the US and Europe.

Starting a company with intergenerational co-founders yields many benefits including: diversity of know-how, funding availability, uncovering market niches, anticipating costly pitfalls, and tapping into a larger pool of technological skills.

Intergenerational Entrepreneurship as Part of the Solution

"According to Eurostat, in 2016 more than 6,6 million young people aged 15-24 years were neither in employment nor in education or training in the European Union, where at the same time EU youth unemployment rate is more than double the overall unemployment rate. While the media focus on the youth, the generation aged 50+ is also facing a major employment challenge.

However, one of the emerging trends that could provide a solution to the millennials generation unemployment is intergenerational entrepreneurship, where senior and 50 plus “second career” entrepreneurs have begun to team up with younger partners to form start-ups." (https://www.neweurope.eu/article/intergenerational-entrepreneurship-way-tackle-unemployment/)

The 4GenNow Connection

It's no secret that finding the right business partner takes time. But with the right guidance and network connections, the process becomes streamlined and one might even argue — enjoyable! That's why we've created a lean matching and advising strategy to help get you on your way to startup success.

We offer training: How to find your intergenerational business partner, how to create an elevator pitch, and how to construct a compelling Lean Canvas for investors.

Power Partner Summits

Throughout the US and Europe link you to our 4GenNow community members with in-person networking, in-depth roundtable discussions and actionable presentations from successful intergenerational startups.

Post Summit advisory services include: How to find your intergenerational business partner, how to create an elevator pitch, and how to construct a compelling Lean Canvas for investors.

Are you ready?

Find your intergenerational partner or find your next great idea by joining 4GenNow – take the first step. Our international movement includes: (20) chapters around the world, an active online community and in-person Power Partner Summits to set you up for startup success. Additionally, our advisory services pre and post-summit will guide you throughout your entrepreneurial journey.

JOIN 4GenNow

Whether you’re a serial entrepreneur or launching your first company, whether you’re a college student or have been working for years … we invite you to join us right now! (https://www.linkedin.com/groups/12010097) and begin the process of finding your intergenerational business partner and improving your intergenerational communication skills.

If not now, when?

Let’s Get After It Together.


Jim Sugarman


www.4GenNow.com (http://www.4gennow.com/)

Founder, Boomer

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