Join us for the last formal WordPress London meetup of 2018. We'll be looking at marketing our WordPress focused businesses, as well as how we transition into a life in a Gutenberg world.
# Marketing channels, and how to think about marketing your WordPress business
Having the right marketing channels for your WordPress business is the difference between having a thriving WordPress business, and a struggling one.
You can make a great product or service, but if you’re not able to effectively get it in front of people who need and will pay for it, that's no use. The difference can be choosing the right marketing channels.
This talk will explore what marketing channels are, the "channel philosophy", and how to pick the right channels. I'll aim to give you a clear framework on how to think about marketing your WordPress business :)
Presented by Alex Denning. Alex is the Founder of Ellipsis Marketing, a marketing agency for WordPress businesses. He's also the co-author of MasterWP.co, a weekly newsletter for WordPress professionals. Alex lives in Oxford and is a keen runner, photographer, and traveler. Follow him @AlexDenning (https://twitter.com/AlexDenning)
# Transitioning to a block-based editor in a pre-Gutenberg world
How do we move towards a block-based admin UI in a pre-Gutenberg WordPress?
With the rise of page builders and ‘block-based’ layouts, and the imminent arrival of Gutenberg – WordPress’ new block-based editor – we needed a solution for transitioning towards this new way of editing content while sticking with the mature and stable technology stack that we know and love.
We, therefore, set out to find another solution and this led to the development of the HD ACF Blocks plugin that we use on most sites today.
This talk introduces the plugin, how we built it, how it works, and how it provides value to our clients and our business.
Presented by Mark Wilkinson. Mark is a developer and co-founder of Highrise Digital, a specialist WordPress agency focusing on building WordPress solutions for post-small pre-enterprise businesses. Mark has been using WordPress since late 2005, all the way back to version 2.0. He is also an active member of the UK WordPress community, attending meet-ups and WordCamps in the UK, as well as getting involved in organising such events. Follow him @wpmark (https://twitter.com/wpmark)
Running Order (STC):
18:30 - Arrive for networking and refreshments
19:00 - Opening remarks
19:20 - Speaker - Alex Denning
19:55 - Break
20:10 - Speaker - Mark Wilkinson
20:45 - Closing remarks
21:00 - Social
Follow #wpldn (https://twitter.com/wpldn) on Twitter for all the latest and join the Facebook Group (https://www.facebook.com/groups/wpldn/) to take the conversation further. Have a talk you'd like to present? We'd love to hear from you.
The WordPress London meetup is supported by a team of volunteers: Dan (https://blue37.com/), Gary (https://garyjones.io/), Diane (http://sitebydiane.co.uk/) & Paul (http://www.paul-smart.co.uk/).
## Media Release Terms.
By attending a WPLDN event, you understand and accept that portions of the event may have audio/photo/video-recorded and/or live-streamed and may be used by WP&UP. You agree that WP&UP has the right and permission to use and publish such media for any purpose in any format including, but not limited to, (WPandUP.org) and/or offline, now and ever after without further compensation, permission, or notification. You understand that all official recordings from the event are the exclusive property of WP&UP, available under the Creative Commons AttributionShareAlike license for general use, and you do not ask for nor expect compensation or notification of the use of official recordings or photographs in which you appear or speak. If you do not wish to appear in photos or videos please make this known to a member of the organisational team at the start of the event.