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Keith O' B.



Member since:

September 2, 2012


What do you/where do you work/study?

I've just finished work with a major behavioural-change consultancy that was expanding into New York, to take up a PhD in UCL on designing interventions to improve public behaviour. My PhD is jointly between UCL Psychology & UCL Public Policy, and focuses on how to improve voter decision-making via behavioural sciences. I'll be running live trials of test interventions during the London 2014 and 2015 elections.

How do you use behavioural science? Or, in what way are you interested in using it?

I specialise in shaping human behaviour & decision-making, to meet marketing, organizational and social objectives. I've worked on projects in politics, marketing, and communications in various countries. I use ethnographic observation of human behaviour and field-work, much like Cialdini and Ariely, to capture 'real-world' behaviour unobservable in a 'lab'. Recently I was working on designing solutions to poor medical adherence, specifically to halt the rise in drug-resistant Tuberculosis in India & globally; which costs approx $1trillion internationally, and 1.8million deaths. I'm interested in everything, currently how to; redesign social norms in London, and people flow on the Tube network; design culturally-rooted interventions to alter anti-social behaviour in London's densest BME areas i.e. paan-spitting in Wembley, Brent; and littering/fly-tipping in local communities.


Hi, I'm Keith. I'm a cognitive psychologist & decision-scientist at UCL, and a freelance consultant. Feel free to check me out on LinkedIn: http://uk.linkedi...­

What Keith O' B. is saying about this Meetup Group

Informal is good, next time we'll bring more cupcakes.

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