Topic #1 Remarketing with Google Analytics and AdWords:
We welcome Chris Bridges from ValueClick to discuss remarketing using Google Analytics, and AdWords: now a viable and effective way to expand the paid marketing arsenal. With remarketing lists in G/A, demographic information, and some tricks in effectively capturing clicks and impressions in ads & affiliate links, remarketing has a brand new lease on life and is showing some remarkable possibilities. Discussion includes mechanics needed for analytics tracking, back end, and configuration of the G/A remarketing lists to make effective use of this capability.
Chris Bridges - Director of Analytics and Data Science at ValueClick:
Christopher Bridges is Director of Analytics and Data Science at ValueClick. ValueClick is online advertising, affiliate marketing, and owned/operated web properties company, which provides online advertising campaigns and programs for advertisers and agency customers in the US and internationally. Prior to ValueClick, he was Senior Director of Analytics and Business Intelligence at Grindr, Director of Analytics at Outlook, and Director of Engineering at MySpace/Fox Interactive Media. During his earlier career, Chris was a BI and statistical process control engineer, Senior Engineering Manager, and spent many years as a Software Engineer at Intel on semiconductor information and automation systems, and web BI. He is currently focused on monetization, content optimization, SEM, marketing strategy, web and mobile initiatives. He is the business owner of all company data, and is responsible for the data integrity of a $100m/yr marketing spend. Chris is a member of Google's Trusted Tester Program, and is on the Advisory Board for the UCLA MS in Applied Statistics. Chris received his Bachelor of Science in Management Information Systems from the University of Arizona, cum laude.
Topic #2 Do Your Friends Make You Fat? Understanding Social Contagion in a Connected World:
We also welcome Dmitri Williams, CEO of Ninja Metrics to talk about understanding Social Contagion in a Connected World. Research from labs at USC, Northwestern, Illinois and Minnesota have revealed the ability to follow true viral influence on behaviors, including spending. In this brief talk, Dmitri will explain the concept and show the tools for leveraging it in marketing. He will also be asking the audience for their input on best practices for campaign management. This should be a great discussion!
Dmitri Williams - CEO, Ninja Metrics Inc.:
Dmitri Williams (PhD, University of Michigan) is the CEO, Sensei, and Co-Founder of Ninja Metrics, Inc. Dmitri is a 15-year veteran of games and community research, and a world-recognized leader in the science of online metrics and analysis. Dmitri's work has been featured on CNN, Fox, the Economist, the New York Times, and most major news outlets. He loves data, and believes more of it, used intelligently, makes the world a better place.
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