Advertising & Attribution — Sorting Through Oodles of Data to Drive the Business
How do you go from advertising broadly and letting your website do most of the work to being more targeted before the point of conversion with a dizzying array of advertising partners to pick up various pieces of the puzzle?
• JustFab Business Model as an emerging subscription based early leader
• How ad impressions add up to conversion events
• Predictive LTV to inform advertising
What: Join us for another great evening of networking and educational presentation. Wine, beer and appetizers will be served.
Who: You! (Open to the public) Because you are awesome, you like to meet great people, and want to continue learning about marketing analytics, data driven digital marketing, and so much more!
Laura Joukovski, SVP Analytics & Strategic Planning (https://www.linkedin.com/in/laurajoukovski) loves numbers and the stories they tell. As the SVP of Media & Analytics she enjoys her daily dose of data as she works to help JustFab efficiently acquire and delight new members. Profitably. She’s been building consumer brands for many years, and enjoys the rapid scaling happening at JustFab across brands and geographies. JustFab is the global leader in subscription e-commerce. With over 35 million members worldwide, JustFab, Inc. is the parent company to JustFab, ShoeDazzle, FabKids, Fabletics & FL2. Laura leads both the media buying team & business analytics globally across all brands. When she’s not in a meeting or a spreadsheet, she enjoys time with her children, husband, and many feathered and furry friends.
Another great event sponsored by: