"Taming the Beast: How to Determine the Best Key Metrics" w/ Warner Bros

**If full, please put yourself on the waitlist. We will hopefully open it back up based on interest level**

It is critical for Warner Brothers to understand what/when/how and why consumers buy across all retail channels to maximize revenue from its movie and TV properties. This includes Ultra 4K, Blue Ray, DVD, Video on Demand (IVOD and CVOD) and Download to Own (EST) sales.

· What data and analytical tools are being used to better understand the product life cycle of WB’s entertainment properties?

· How can the data collected better inform all parts of the retail channel for WB to more efficiently go to market and maximize sales?

· How can a traditional CPG discipline be adapted to the digital world?

Doug Montgomery, VP of Category Management for Global Retailers (https://www.linkedin.com/in/douglasmontgomerymarshallmba) at Warner Bros will share his best practices and challenges that he has experienced in his 11+ years in the space.

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Light appetizers and first drink provided by eSage Group (http://bit.ly/2cwtvZE)!

eSage Group (http://bit.ly/LAMUlink) is a boutique sales and marketing business intelligence consultancy. We provide analytics strategy, system integration and reporting services to quickly and effectively connect your data to uncover hidden insights and improve marketing performance. We are tool agnostic with deep skill sets in the Microsoft BI stack as well as open source and cloud. We are able to bridge the gap between IT and marketing with not only our technical knowledge, but also organizational and business acumen. eSage Group runs the Marketing Analytics Meetups in both LA (http://bit.ly/LAMUmain) and Seattle (http://bit.ly/SEAMULAlink).

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