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We are thrilled to have Josh Newman, SVP of Advanced Ad Systems (http://bit.ly/jnewmanmeetup) for Fox Networks (http://bit.ly/foxmeetup) present at our September meetup!
Josh will discuss how Fox is working to effectively capture people’s attention in a world that is bombarding consumers at every turn.
• What will establish a meaningful and effective value exchange between consumer and brand? How do you deepen engagement vs. simple clicks, likes and shares?
• How do you measure campaign effectiveness in a consistent way across a non-linear world where media is being consumed via Hulu, Netflix, network specific players, gaming consoles, smart TVs, DVR, and various mobile platforms?
• How do you define and instrument campaigns to gather meaningful data? How do you deal with large amounts of anonymous data to effectively develop targeted campaigns?
The meetup is sponsored and organized by eSage Group (http://bit.ly/LAMUlink)!
eSage Group (http://bit.ly/LAMUlink) is a boutique sales and marketing business intelligence consultancy. We provide analytics strategy, system integration and reporting services to quickly and effectively connect your data to uncover hidden insights and improve marketing performance. We are tool agnostic with deep skill sets in the Microsoft BI stack as well as open source and cloud. We are able to bridge the gap between IT and marketing with not only our technical knowledge, but also organizational and business acumen. eSage Group runs the Marketing Analytics Meetups in both LA (http://bit.ly/LAMUmain) and Seattle (http://bit.ly/SEAMULAlink).