Legendary Entertainment: Disrupting Hollywood Paradigms with Analytics

When it comes to building databases about what consumers are interested in and leveraging them to run its business more intelligently, Legendary is one of the few studios doing a lot. And while companies like Legendary and Netflix have been setting the pace for how Hollywood uses data to try to make more hits and get more people to see them, this kind of intensive analytical work is something every business is trying to get better at.

About Matt Marolda

Matt Marolda, Chief Analytics Officer (http://bit.ly/2jwVRmH) for Legendary Entertainment (http://www.legendary.com), is charged with making sure that when Legendary releases major films like “Godzilla”, “Warcraft,” “Jurassic World,” "or “Kong: Skull Island” it gets the most bang for every marketing dollar it spends. In this session, Matt will discuss how he uses analytics to help his company succeed. He will also share stories from the trenches of building a data-driven organization – the operational challenges of connecting disparate data sources in a way that is actionable.

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A big Thank You to eSage Group (http://bit.ly/2f0JdMj) for providing beverages and the great food from Mendocino Farms.

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eSage Group (http://bit.ly/2f0JdMj) is the organizer and sponsor for the LA and Seattle Marketing Analytics Groups (http://bit.ly/2j2hLiW).