Whether marketing to fans of a sports team, brand, video game, movie, or a cause, companies need to stay ahead of the competition by applying analytics and market research. This panel discussion will seek to understand how companies with a fan base are harnessing such things as influencer marketing, fan experience, brand partnerships, celebrity endorsements, and much more to nurture the existing fans and create new ones. We’ll uncover the vast array of available data, understand how and why the data is being collected, and how fan and influencer analytics can ultimately effect the bottom line.
Jonathan Lowe (http://bit.ly/2xBdKu9) - SVP, Business Development and Brand Strategy, LA Kings, a division of AEG Sports Will Larson (http://bit.ly/2gJZGre) - Director, Data Engineering, Live Analytics, a division of Ticketmaster Jay Tucker (http://bit.ly/2eCQ0dU) -Executive Director, UCLA Anderson School Center for Management of Enterprise in Media, Entertainment & Sports (MEMES) Moderated by Rob Lawrence, Strategic Relationship Manager @ eSage Group and LAMAG Organizer
eSage Group ( http://bit.ly/2f0JdMj ) is the organizer and sponsor for the LA ( http://bit.ly/2nhl5GP ) and Seattle Marketing Analytics Groups.