Mastering Your MarTech Stack w/ Mark Osborne

Most CMOs today spend more on technology than many CTOs. With a new "shiny object" appearing daily, it's hard to know where to focus. What AdTech/MarTech tools should you be using? What 1st, 2nd, 3rd Party Data will improve your marketing? How do marketers make sense of it all?

Mark Osborne (http://bit.ly/2htFuXS) of Conversion Logic is an AdAge "Top 25 Marketing Technology Trailblazer." He is also, Senior Director of Client Success at Conversion Logic. Mark has spent his entire career in marketing technology, digital strategy, attribution and much more. Currently, he is writing a book titled "Mastering Your MarTech Stack: A guide to getting the most from customer data and marketing technology” which will release sometime in 2018.

In his presentation, Mark will share his strategic framework for evaluating current marketing challenges through the lens of potential technology solutions. Included are interactive calculators for ranking current organizational readiness, comparing alternate solutions, and tracking your path to digital transformation covering many popular buzzwords and acronyms like CRM, DMP, attribution, and automation.. After his presentation you will be able to create a strategic vision for your organization and prioritize marketing technology projects that will make the biggest impact, with the least effort, as quickly as possible.

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eSage Group (http://bit.ly/2f0JdMj) is the organizer and sponsor for the LA (http://bit.ly/2ydBVxS) and Seattle (http://bit.ly/2xvtpvu) Marketing Analytics Groups.