Retention Analytics in a Shrinking Industry w/Xander Phoenix from AT&T
Hosted By
Rob L. and Michelle C.
Details
Our next event will be on Thursday 1/17/19 (Happy New Year!)
eSage Group’s L.A. Marketing Analytics Group Presents Xander Phoneix, Associate Director of Customer Retention Marketing Analytics with AT&T
Join us as Xander provides an intriguing presentation that discusses how analytics are used at AT&T – from segmentation to ultimately saving customers while combating an industry that is shrinking and competition that is narrowing.
Xander will discuss:
What pushes customers to their breaking point?
-Customer pain points created thru the normal course of business
-Recurring incidental events driven by inefficiencies in the business
How to start listening to the customer personas
-Segment the customer base by experiences and events that positively/negatively impact churn to drive retention strategies
-Create special discount offers based on consumer feedback, while factoring in differences by geography
How to call the customer’s bluff
-Determine whether the customer experience issue is solvable and whether it is worth solving
-Identify which customers are trying to game the system by bluffing to get special discounts, and which customers are actually serious about disconnecting
You can view Xander Phoenix's LinkedIn Profile here: http://bit.ly/2PQob69
**Our permanent event location is now at VideoAmp Headquarters: 2229 S. Carmelina Ave., Los Angeles - Parking attendants will be on hand to direct you to free parking when you arrive!**
****************************************************
eSage Group (http://bit.ly/2f0JdMj) is the organizer and sponsor for the L.A. and Seattle Marketing Analytics Groups (http://bit.ly/2vxV6B4).
eSage Group’s L.A. Marketing Analytics Group Presents Xander Phoneix, Associate Director of Customer Retention Marketing Analytics with AT&T
Join us as Xander provides an intriguing presentation that discusses how analytics are used at AT&T – from segmentation to ultimately saving customers while combating an industry that is shrinking and competition that is narrowing.
Xander will discuss:
What pushes customers to their breaking point?
-Customer pain points created thru the normal course of business
-Recurring incidental events driven by inefficiencies in the business
How to start listening to the customer personas
-Segment the customer base by experiences and events that positively/negatively impact churn to drive retention strategies
-Create special discount offers based on consumer feedback, while factoring in differences by geography
How to call the customer’s bluff
-Determine whether the customer experience issue is solvable and whether it is worth solving
-Identify which customers are trying to game the system by bluffing to get special discounts, and which customers are actually serious about disconnecting
You can view Xander Phoenix's LinkedIn Profile here: http://bit.ly/2PQob69
**Our permanent event location is now at VideoAmp Headquarters: 2229 S. Carmelina Ave., Los Angeles - Parking attendants will be on hand to direct you to free parking when you arrive!**
****************************************************
eSage Group (http://bit.ly/2f0JdMj) is the organizer and sponsor for the L.A. and Seattle Marketing Analytics Groups (http://bit.ly/2vxV6B4).
eSage Group's Los Angeles Marketing Analytics Group
VideoAmp HQ
2229 S. Carmelina Ave. · Los Angeles, ca
How to find us
Free Valet Parking is being provided by our Venue Hosts: VideoAmp. Valet is accessible at 2229 S. Carmelina Ave.
Retention Analytics in a Shrinking Industry w/Xander Phoenix from AT&T